Welcome to Dig In. Our podcast brings you up close and personal with the experts who fuel innovation and growth across industries. Think less formal, more like listening in on a private conversation with industry leaders. Every episode is packed with actionable insights to inspire you, whether you’re at work or just navigating life.
127. How collaboration between insights and marketing fueled CIBC’s most authentic brand campaign yet
Insights and marketing is really a match made in heaven. On this week’s episode, host Jess Gaedeke is joined by Erin Cohen, Senior Director of Consumer Insights and In...
124. How insights helped Classico evolve without losing its core brand identity
On this week’s episode, host Jess Gaedeke is joined by Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, to explore how to strike the right balance betwe...