Welcome to Dig In. Our podcast brings you up close and personal with the experts who fuel innovation and growth across industries. Think less formal, more like listening in on a private conversation with industry leaders. Every episode is packed with actionable insights to inspire you, whether you’re at work or just navigating life.
128. Dig (In)spiration: How humanizing your segments creates real activation and alignment
On this week’s episode, Jess is joined by Frank Serpico, EVP at Dig, to unpack how true conviction (without ego) helps overcome pushback, why the real power of segment...
124. How insights helped Classico evolve without losing its core brand identity
On this week’s episode, host Jess Gaedeke is joined by Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, to explore how to strike the right balance betwe...