Displaying episodes 1 - 30 of 60 in total

The Future of Qualitative Research

In this episode, our qualitative experts debate the future of qual by comparing in-person and virtual qual, looking at some amazing examples of how technology has enab...

The Future of Crypto

On December 7, 2022, Benzinga is hosting the Future of Crypto Conference. Luke Jacobi, Director of Operations at Benzinga, joined the podcast to talk about the upcomin...

How to Maximize your Marketing ROI with Marketing Mix Modeling

Hilary Borndahl, Founder & Chief Executive Officer at Miix Analytics, joined the podcast to discuss Marketing Mix Modeling (MMM), differences between B2B and B2C a...

How Beringer Capital and Dig Insights Plan to Work Together

Gil Ozir, a Managing Partner at Beringer Capital, joined the pod to discuss What private equity actually is, why private equity has been active in the insights space,...

How to Build a Brand with Cult Status

Stix (a.k.a. Stephen Nilsen) is the Vice President of Cult Indoctrination for one of the most interesting brands, Liquid Death. Stix and Liquid Death aren’t afraid to ...

Why Constraint Breeds Creativity

Innovation can be challenging. But our guest this week, Fiona Stevenson (co-founder of The Idea Suite), uses a creative problem-solving framework to help you define th...

How You Can Use Artificial Intelligence in Market Research

Besides being an EVP of Advanced Analytics at Dig, Joel Anderson is also our true in-house AI expert. In today’s episode, Joel discusses everything AI and why he loves...

Building an International Business

Anne Brown, founder of Gazelle Global, leads an entirely remote-first team, all based in the US, to help the research community connect with people all over the world....

How to Choose the Right Research Providers for 2023

Mike Stevens, Founder and Editor of Insights Platforms, discusses what’s happening in the research space, how to select a research platform, what a good agency partner...

Nudging Veganism into the Mainstream

Alice Benedetto is the founder of Raw Rev, a plant-based protein bar company that strives to make a difference for consumers and the planet, one bar at a time. In this...

What it Means to be Empathetic as a Business Leader (featuring Rob Volpe, CEO of Ignite 360, empathy activist, and author of Tell Me More About That)

Rob Volpe is CEO of Ignite 360, an empathy activist, and author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. In this episode, he ...

How Wild Orchard is Disrupting the Tea Market (featuring Michael D. Ham, Co-Founder & President of Wild Orchard)

Michael D. Ham, Co-founder and President of Wild Orchard, discusses how working in tech helped him in the CPG space, and how Wild Orchard is attempting to redefine the...

Cattie Khoury - Founder of Toodaloo on Saving the Planet with Trail Mix

Cattie Khoury, the founder of Toodaloo, talks about healing the body and planet through regenerative agriculture, working with the right agency to perfect your new bra...

Fernando Arendar, Founder @ Nitid Studio, Debunks Packaging Design Myths & Unpacks Neuropackaging

Fernando Arendar from Nitid Studio talks about his passion for branding and packaging, his love for the US market & consumers, neuropackaging and most popular pack...

Tyler Phillips @ Hummii Snacks on Blending New & Nostalgic Marketing to Build a Snack Ecosystem

Tyler Phillips, founder of Hummii Snacks, discusses blending nostalgia with new marketing tactics, his transition from accounting to becoming a founder of a plant-base...

Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights

Lisa Virgini, Senior Manager Consumer Insights at Mondelēz International, discusses the power of leveraging experts, why there is no turnkey solution, and her journey ...

Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader

Sylvie Pelletier, Leadership development consultant and coach, discusses what makes a great leader, what an organization’s culture really means, and how many companies...

Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey

Erin Cohen, Director, Consumer Insights at Tim Hortons, discusses the back-to-basics approach she’s spearheading at Tim Hortons, how consumers’ routines changed becaus...

Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research

Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of fou...

Marcie Connan @ Dig Insights on How Inflation Impacts Your Consumers

Marcie Connan, Executive Vice President at Dig Insights, led a study to find out the ins and outs of how inflation is actually impacting consumers. Ian sat down with M...

Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG

Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, is an industry legend. Meagan sat down with Marat to discuss how Kraft Heinz is “wal...

Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research

Dig Insights’ founders Paul Gaudette (CEO, Dig Insights), Michael Edwards (Chief Growth Officer), Ian Ash (President, Upsiide), and Dominic Atkinson (President, Dig In...

Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design

Richard Ng is probably one of the smartest guys we know, who also happens to be an expert in marketing, PR and market research. As a Marketing Director at Advanced GG,...

Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success

We’ve brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot topics for a growing CPG business like flavor ...

Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams

We’re so excited to share this week’s episode of Dig In where we chat to Paul Teshima, the Chief Client Experience Officer at Wealthsimple. In his role, Paul leads the...

Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends

Will works in conversion rate optimization (CRO) for some well-known DTC brands, and having him on the podcast this week was fascinating. If you’ve ever wondered how y...

Ruth at Simply Roasted on the ‘Better for You’ Category, Leading with Taste, and Crisps

This week, Meagan got chatting to Ruth Fittock, the Marketing Director at Simply Roasted Crisps. Ruth joined Simply Roasted after a decade in crisps/chips marketing at...

Adam Jacobs on Macro-economic Trends in Canada, Reimagining the Office, and Innovation

In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he...

Adam Faulkner on The Power of Sonic Branding, Jingle Comebacks & Entrepreneurship

Adam Faulkner is a pretty interesting guy; whether it’s his background as a creative at agencies, his biketrip from London to Tokyo, or the seemingly endless catalogue...

Hilton Barbour on Empathy in Remote Working, Aligning Strategy & Corporate Culture, and The Great Resignation

Hilton Barbour, seasoned marketer and perhaps the most eloquent guy we’ve ever spoken to, is back for our first episode of Dig In in 2022. This 30-minute episode is a ...

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