Displaying 1 - 20 of 172 in total
139. Why the future of insights depends on real human connection
On this week’s episode, Jess Gaedeke is joined by Amy Baer, Head of Strategic Insights North America at Bel Group, to explore why getting marketers into consumers’ hom...
Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
We’re doing a throwback episode this week! In the episode Jess was joined by Anna Estlund, Vice President of Insights & Strategy at Pernod Ricard, to explore how the t...
137. Dig (In)spiration: Why community-led thinking is the next evolution of insights
On this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP, Future Strategy & Innovation at Dig, to explore how community is reshaping the future of entert...
137. Why most segmentations fail (and how to fix them)
On this week’s episode, host Jess Gaedeke is joined by Vera Chien, Executive Director of Global Corporate Strategy and Insights at Warner Bros. Discovery, to explore h...
136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences
On this week’s episode, host Jess Gaedeke is joined by Kelly Nielsen, SVP of Global Client Development at Dig Insights, to explore why great campaigns often fail in ex...
136. How Campari turns insights into in-store experiences that actually sell
On this week’s episode, host Jess Gaedeke is joined by Katie Curler, National Account Manager at Campari Group, to explore how insights and creativity come together to...
135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty
On this week’s episode, host Jess Gaedeke is joined by Shelby Walsh, VP of Future Strategy & Innovation at Dig Insights, to explore how shifting consumer expectations—...
135. How a sales-led CEO builds CPG brands from 0 to $700M
On this week’s episode, host Jess Gaedeke is joined by Tracey Halama, CEO of Supergut and former CEO of Vital Proteins, to explore how a sales-driven mindset shapes CP...
134. Dig (In)spiration: Why speed without substance won’t drive growth
On this week’s episode, Jess is joined by Paul Gaudette, CEO here at Dig Insights, to unpack the evolving role of the insights function, exploring why insights must mo...
134. How Quaker proved heritage is a competitive advantage
On this week’s episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker wi...
133. Dig (In)spiration: Why faster insights don't always lead to better decisions
On this week’s episode, Jess is joined by Patricia King, EVP Global Client Partner at Dig Insights, to unpack the tension between speed and substance in the age of AI,...
133. How LinkedIn turned brand tracking into a strategic advantage
On this week’s episode, Jess Gaedeke is joined by Kendra Speed, Founder & Principal at Klarion Group and former Director of Consumer Market Insights and Marketing Stra...
132. Dig (In)spiration: Why global insights don't work without local context
On this week’s episode, Jess Gaedeke is joined by Marcie Connan, EVP of Delivery Excellence & Client Experience at Dig Insights, to unpack why global insights only wor...
132. How Mondelez moved beyond one-off launches to build innovation that lasts
On this week’s episode, Jess is joined by Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelez, to unpack how starting with real snacking moment...
131. Dig (In)spiration: How marketing is evolving in an AI world
On this week’s episode, Jess is joined by DIG’s VP of Marketing and Brand Strategy Meagan Healey to unpack how AI is reshaping agency discovery and marketing decision-...
131. How this challenger brand is using AI to accelerate their marketing
On this week’s episode, host Jess Gaedeke is joined by Saverio Spontella, (newly appointed!) Chief Commercial Officer, at Land O’Frost, to discuss how marketing leader...
130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)
On this week’s episode, Jess is joined by Kevin Hare, EVP here at Dig, to unpack how agile iteration, predictive insights, and social context are transforming innovati...
130. How Danone used consumer empathy to launch a breakthrough product
On this week’s episode, Jess is joined by Jenna Levine, Senior Manager, Agile Strategic Priorities at Danone, to explore how consumer empathy fuels breakthrough innova...
128. Dig (In)spiration: How humanizing your segments creates real activation and alignment
On this week’s episode, Jess is joined by Frank Serpico, EVP at Dig, to unpack how true conviction (without ego) helps overcome pushback, why the real power of segment...
128. How Barilla used consumer segmentation to drive brand growth
On this week’s episode, host Jess Gaedeke is joined by Amir Jamil, Associate Director of Analytics, Insights and Capabilities at Barilla, to discuss how he navigated s...