Displaying episodes 1 - 30 of 100 in total
100. How Popeyes scored a touchdown with their insights based marketing
This week host Jess Gaedeke has an amazing conversation with Jordan Cusner, Head of Guest Insights at Popeyes Louisiana Kitchen. They dive into the creation process be...
99. How Google Pay has emerged as a revolutionary innovation
This week host Jess Gaedeke unravels to innovation, insights, and execution of Google Pay with Rushit Mashru, Senior Director - Product Marketing, AI Safety, Cybersecu...
98. Navigating career transitions in market research
This week host Jess Gaedeke sits down with Elizabeth Nowicki, former Dig employee and currently Senior Manager of Customer Insights at Home Depot. They chat about thro...
97. How Hyatt Hotels is creating a cultural movement
This week, host Jess Gaedeke is joined by to Patrick Douville, Senior Global Manager of Lifestyle & Luxury, at Hyatt Hotels Corporation. Dig into the world of hospital...
96. How Pabst is resurrecting their hard soda and creating their most durable innovation yet
This week host Jess Gaedeke is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutti...
95. How to transform customer experience and lead your team to success
In this episode, host Jess Gaedeke uncovers Betsey Chungs's unique journey from CFO to CMO and her insights gained from diverse experiences at top organizations like T...
94. How to Refresh A Brand (Successfully) With Swanson Health
On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand kno...
93. All About the Money: Transforming Insights to Action with Visa
On this week’s episode of the podcast, Jess sits down with Michael Nevski, Director of Global Insights at Visa. Learn all about Michael’s background in marketing, clie...
92. Brewing Innovation with Folgers 1850
In today’s episode, host Jess Gaedeke speaks with Jill Boyce, a seasoned insights expert and former Head of Insights at Campbell’s and J.M. Smucker. Jill takes us thro...
91. How STōK cold brew is sky rocketing through earned media with Wrexham AFC
What does Wrexham AFC (British Football Team) and Ryan Reynolds have to do with STōK Cold Brew? On today's episode of the podcast, our host Jess is joined by Brittney ...
90. How Kraft Heinz Reinvents Brands in a Gen-Z World
On today's podcast episode, host Jess Gaedeke has an incredibly insightful conversation with Danielle Coopersmith, Associate Director, Developing and Established Brand...
89. How Kenvue Successfully Launched a New Brand in Canada
How does one launch a brand in a new country? How does one build relevance in a new market? What are the potential roadblocks?In today's episode of Dig In, Jess Gaedek...
88. The Importance of Human Behavior in Market Research
On today's episode host Jess Gaedeke speaks with Barry Jennings, Director of Cloud + Commercial Business Planning Insights at Microsoft. Tune in to learn Barry's insig...
87. Unlocking the power of influence
Join our host, Jess, as she engages in a captivating conversation with Sudha Ranganathan, the Director of Product and Field Marketing at LinkedIn. In today's episode, ...
86. Pizza Hut's recipe for innovation
On this week's episode, host Jess Gaedeke speaks with Ana Maria Figueres, Chief Food Innovation and Quality Officer of Pizza Hut International. With over 50 new culina...
85. How Clorox mastered synthesizing real-life and product innovation
Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversat...
84.How to build a B2B Podcast
"So how do you build a B2B podcast?"When we embarked on this podcasting adventure over two years ago and launched Dig In, our aim was clear: to get the inside scoop fr...
83. What is elegant disruption?
"How can you navigate the fine line between disruption and destruction?"Paul Gaudette, CEO and co-founder of Dig Insights, engages in a captivating conversation with M...
82. Why we hired a Chief Revenue Officer to fuel our growth
Why did Dig Insights, a consumer insights agency, hire a Chief Revenue Officer to fuel their growth? We spoke to CEO Paul Gaudette and new CRO Jess Gaedeke to ask that...
81. What can brands do to navigate consumer distraction?
What can brands do to navigate consumer distraction?Taking a different path on this week’s #DigIn episode, we’re bringing you all of the insights from our Second Scree...
80. How AI is Impacting Marketing Research
“Do you feel like we have gotten to a place where the Chatbot can ask questions in the right way in the right context?” The answer is yes.In this week’s episode, Meaga...
79. How to go Beyond Category
“Why is there a desire to reframe business growth?”This week Nick Graham, Global Head of Insight of Mondelez, joins guest host Michael Edwards, Co-Founder and Chief Gr...
78. How to Build a Successful D2C Brand
"In an increasingly crowded space, how do you build successful D2C brand?"In this weeks episode of Dig In Meagan is joined by Kyle Widrick, CEO, Win Brands Group to ta...
77. How to Make PR Fun
"How can we reinvent old school PR so that it is both fun and effective?"Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette...
76. How to Build Customer Loyalty
"How can you build customer loyalty?"Lia Grimberg, Principal and Consultant at Radicle Loyalty and Marcie Connan, EVP at Dig Insights, join Meagan this week to talk ab...
75. How to See the Future
"How can you predict what the next hot topic will be with the data that is available to you today?"Joanna Lepore, Global Foresight Director at McDonald's and host of L...
74. How to Localize a Global Brand
"How do you make a global brand work in hyper localized markets?" Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the fo...
73. Dig's Founders on The DIY vs Custom Research Debate
“How do I make sure that the insights I need are what I end up with at the end of a project?” We’ve been getting this question since the business started, so we turned...
72. How to Craft a Sales Story that Retailers Will Love
To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”. Ella Jackson is ...
71. How Empathy Can Lead to Increased Impact
This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights. Febronia has spent 20 years w...