Displaying 1 - 30 of 127 in total
116. How Hershey’s Kisses became a masterclass in brand reinvention
On this week’s episode, host Jess Gaedeke is joined by Ron Burrage, design industry veteran and strategist at goDutch to explore the lessons learn from the Hershey’s K...
115. Dig (In)spiration: How emotional insights unlock smarter marketing
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Jorge Calvachi, Director of Insights at La-Z-Boy, on the power of emotional conne...
115. How La-Z-Boy built an insights function that transformed the brand
On this week’s episode, host Jess Gaedeke is joined by Jorge Calvachi, Director of Insights at La-Z-Boy, to discuss how building a consumer-first insights function tra...
114. Dig (In)spiration: Why failure is the ultimate teacher in innovation
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Paul de Larzac, President of Nestlé Ice Cream Canada, about the realities of prod...
114. How Nestlé’s ambitious launch led to lessons in failure, innovation, and growth
On this week’s episode, host Jess Gaedeke is joined by Paul de Larzac, President, Ice Cream at Nestlé, to discuss the power of risk-taking in innovation and leadership...
113. Dig (In)spiration: The essential skills every insights pro needs
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Elizabeth Oates, former VP of Consumer Insights & Guest Services at Ulta Beauty a...
113. How insights leaders can turn research into real business action (straight from a pro)
On this week’s episode, host Jess Gaedeke is joined by Elizabeth Oates, former VP of Consumer Insights at Ulta Beauty and author of More Than Just Interesting: How to ...
112. Dig (In)spiration: Why the best campaigns make us rethink what we know
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Denise Siebert, Design Officer at 3M, on the cultural impact of the Like a Girl c...
112. How this famous Super Bowl ad turned a phrase into a movement
On this week’s episode host Jess Gaedeke is joined by Denise Siebert, Design Officer at 3M, and a driving force behind the iconic “Like a Girl” campaign. They discuss ...
111. Dig (In)spiration: The power of curiosity-driven leadership and brand innovation
In this week's Dig (In)spiration, Jess Gaedeke reflects on her conversation with Kajoli Tankha, Senior Director, Consumer and Brand Insights at Microsoft on how Kajoli...
111. How empathy and AI are redefining insights at Microsoft
In this week’s episode Jess is joined by Kajoli Tankha, Senior Director of Consumer Marketing Insights at Microsoft and they discuss how storytelling can unlock deeper...
110. Dig (In)spiration: Gen AI and the new era of hyper-personalized marketing
On this week’s Dig Inspiration, Jess Gaedeke reflects on her conversation with Anish Raul, Senior Marketing Lead at Sling TV, on Anish’s initiative to use AI creativel...
110. How Gen AI is creating a new future of marketing at Dish Network (and beyond)
On this week’s episode host Jess Gaedeke is speaking with Anish Raul, Senior Marketing Lead at Sling TV, a part of Dish Network on how Sling TV his revolutionizing the...
109. Dig (In)spiration: The "sexy memo" and other insights leadership lessons
On this week’s Dig Inspiration, host Jess Gaedeke reflects on her conversation with Nikkia Reveillac, former insights leader at Netflix, Twitter, and Colgate Palmolive...
109. How Netflix redefined brand to stay competitive
On this week's episode host Jess Gaedeke is speaking to Nikkia Reveillac, former insights leader at Netflix, Twitter, Colgate Palmolive, keynote speaker, and podcast h...
108. Dig (In)spiration: How to master your messaging for impact
In this week's Dig Inspiration, Jess reflects on her conversation with Christina Le, about the authentic power of influencers (think Gordon Ramsay and Hex Clad), the i...
108. How social media is more than just a tool for brand-building
In this week's episode host Jess Gaedeke speaks with Christina Le, Head of Marketing, at Plot, the super cool new software company solely for social media managers. Th...
107. Dig (In)spiration: How accessibility is driving change in the market research industry
In this week’s episode of Dig (In)spiration, Jess reflects on her conversation with Claire Ferrari of Verizon to explore the industry’s journey toward more inclusive a...
107. How Verizon is raising the bar on accessibility in research
In this week’s episode, host Jess Gaedeke is joined by Claire Ferrari, Principal Accessible UX Researcher at Verizon, where they discuss the importance of accessible U...
106. Dig (In)spiration: Innovation strategies from the Gen-Z whisperer
In this week's mini-episode, Jess is reflecting on her conversation with Danielle Coopersmith aka. the Gen-Z Whisperer (or officially the Associate Director of Taste E...
106. How Kraft Heinz reinvents brands in a Gen-Z world pt. 2
On this week’s episode, host Jess Gaedeke is joined once again by Danielle Coopersmith, Associate Director, Taste Elevation Portfolio Brands at The Kraft Heinz Company...
105. Dig (In)spiration: A deep dive into snacking innovation
On our first episode of Dig In(spiration), we're expanding on last weeks episode with Katie Marston, CMO of Once Upon a Farm. Jess discusses what it really means to cr...
105. How Once Upon a Farm innovated the future of kids’ snacking
Find a way or make one. That’s the motto of today’s guest Katie Marston, CMO of Once Upon a Farm, the baby and kids snacking company. In today’s conversation with host...
104. How to revolutionize innovation with predictive analytics
On this week’s episode, host Jess Gaedeke is joined by Rob Wengel, President and CCO of Woxi to discuss how Woxi has revolutionized the innovation process, the journey...
103. How to really hear consumers in 2024
It’s our season 2 finale and we’ve got a special episode of Dig In. Join our very own Frank Serpico and Patricia King in their conversation with Risa Duesing, VP, Glo...
102. How Chobani redefined branding with augmented reality (AR)
On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs...
101. How Johnsonville’s marketing strategy lead from sausages to social change
On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discus...
100. How Popeyes scored a touchdown with their insights based marketing
This week host Jess Gaedeke has an amazing conversation with Jordan Cusner, Head of Guest Insights at Popeyes Louisiana Kitchen. They dive into the creation process be...
99. How Google Pay has emerged as a revolutionary innovation
This week host Jess Gaedeke unravels to innovation, insights, and execution of Google Pay with Rushit Mashru, Senior Director - Product Marketing, AI Safety, Cybersecu...
98. Navigating career transitions in market research
This week host Jess Gaedeke sits down with Elizabeth Nowicki, former Dig employee and currently Senior Manager of Customer Insights at Home Depot. They chat about thro...