Displaying 1 - 20 of 163 in total
134. How Quaker proved heritage is a competitive advantage
On this week’s episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker wi...
133. Dig (In)spiration: Why faster insights don't always lead to better decisions
On this week’s episode, Jess is joined by Patricia King, EVP Global Client Partner at Dig Insights, to unpack the tension between speed and substance in the age of AI,...
133. How LinkedIn turned brand tracking into a strategic advantage
On this week’s episode, Jess Gaedeke is joined by Kendra Speed, Founder & Principal at Klarion Group and former Director of Consumer Market Insights and Marketing Stra...
132. Dig (In)spiration: Why global insights don't work without local context
On this week’s episode, Jess Gaedeke is joined by Marcie Connan, EVP of Delivery Excellence & Client Experience at Dig Insights, to unpack why global insights only wor...
132. How Mondelez moved beyond one-off launches to build innovation that lasts
On this week’s episode, Jess is joined by Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelez, to unpack how starting with real snacking moment...
131. Dig (In)spiration: How marketing is evolving in an AI world
On this week’s episode, Jess is joined by DIG’s VP of Marketing and Brand Strategy Meagan Healey to unpack how AI is reshaping agency discovery and marketing decision-...
131. How this challenger brand is using AI to accelerate their marketing
On this week’s episode, host Jess Gaedeke is joined by Saverio Spontella, (newly appointed!) Chief Commercial Officer, at Land O’Frost, to discuss how marketing leader...
130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)
On this week’s episode, Jess is joined by Kevin Hare, EVP here at Dig, to unpack how agile iteration, predictive insights, and social context are transforming innovati...
130. How Danone used consumer empathy to launch a breakthrough product
On this week’s episode, Jess is joined by Jenna Levine, Senior Manager, Agile Strategic Priorities at Danone, to explore how consumer empathy fuels breakthrough innova...
128. Dig (In)spiration: How humanizing your segments creates real activation and alignment
On this week’s episode, Jess is joined by Frank Serpico, EVP at Dig, to unpack how true conviction (without ego) helps overcome pushback, why the real power of segment...
128. How Barilla used consumer segmentation to drive brand growth
On this week’s episode, host Jess Gaedeke is joined by Amir Jamil, Associate Director of Analytics, Insights and Capabilities at Barilla, to discuss how he navigated s...
129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it)
On this week’s episode, Jess is joined by Erin Mays, EVP of Trends & Innovation at Dig Insights, to unpack how protein evolved from a niche fitness ingredient into a p...
129. Why the protein category is CPG’s biggest growth engine (and it’s just getting started)
On this week’s episode, host Jess Gaedeke is joined by Brian Lechner, Senior Director of Category Leadership at Premier Nutrition, to unpack how the protein category d...
127. Dig (In)spiration: Why empathy + insights + marketing are a match made in campaign heaven
On this week’s episode, host Jess Gaedeke chats with Dig’s very own SVP, Lesley Sloggett, to unpack how real customer stories fueled an empathy-rich financial campaign...
127. How collaboration between insights and marketing fueled CIBC’s most authentic brand campaign yet
Insights and marketing is really a match made in heaven. On this week’s episode, host Jess Gaedeke is joined by Erin Cohen, Senior Director of Consumer Insights and In...
126. Dig (In)spiration: Why “killing the middle” sparks true innovation
On this week’s episode, host Jess Gaedeke is joined by Dig Insights Co-Founder and CEO Paul Gaudette to discuss why true innovation requires focus, how “killing the mi...
126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)
On this week’s episode, host Jess Gaedeke is joined by Tina Lambert, former Chief Marketing Officer at Tropicana and author of Innovation Is Ugly, to unpack why the tr...
125. Dig (In)spiration: How empathy transforms irrational fears into brand opportunities
On this week’s episode, host Jess Gaedeke is joined by Rob Volpe, founder of Ignite360 (acquired by Dig Insights) and empathy activist, to explore how understanding ir...
125. How a baby alligator helped J&J uncover a powerful consumer insight
On our very first episode of season 4 (!!) host Jess Gaedeke is joined by Pavi Gupta, VP of Insights & Analytics at Chobani, to explore how curiosity and unconventiona...
124. Dig (In)spiration: The redesign lesson every legacy brand should learn
In our final episode of season 3 of Dig In, Jess Gaedeke reflects on her conversation with Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, on why you s...