Displaying 1 - 30 of 144 in total
124. Dig (In)spiration: The redesign lesson every legacy brand should learn
In our final episode of season 3 of Dig In, Jess Gaedeke reflects on her conversation with Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, on why you s...
124. How insights helped Classico evolve without losing its core brand identity
On this week’s episode, host Jess Gaedeke is joined by Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, to explore how to strike the right balance betwe...
123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Liz Ackerley, Senior Director of Strategic Insights & Analytics at Danone, on how real...
123. Why consumer empathy is Danone’s new growth engine
On this week’s episode, Jess Gaedeke is joined by Elizabeth Ackerley, Senior Director of Strategic Insights & Analytics at Danone, to talk about how her team sparked a...
122. Dig (In)spiration: How Cheetos became top-tier in branding
In this week’s Dig (In)spiration, Jess reflects on her conversation with Brodie Dunn, Brodie Dunn, Director of Strategic Insights at PepsiCo Foods North America, on ho...
122. How Cheetos turned messy fingers into an award-winning brand platform
On this week’s episode, host Jess Gaedeke is joined by Brodie Dunn, Director of Strategic Insights at PepsiCo Foods North America, to explore how empathy earns you a s...
121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Jo Lepore, EVP of Global Market Expansion & Foresight at Dig Insights, on how understa...
121. How Jo Lepore uses foresight to power smarter global expansion
On this week’s episode, host Jess Gaedeke is joined by Jo Lepore, Dig Insights new EVP of Global Market Expansion & Foresight, to explore how foresight fuels smarter s...
120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, on how a ...
120. How Synchrony turned one shopper study into a business-building insights program
On this week’s episode, Jess Gaedeke is joined by Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, to explore how a one-off research study ...
119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Khary Campbell, VP of Consumer Research & Insights at Comcast, on how creating in-cont...
119. How General Mills used virtual reality shelf testing to accelerate innovation
On this week’s episode, host Jess Gaedeke is joined by Khary Campbell, VP of Consumer Research & Insights at Comcast, to explore how immersive, in-context learning unl...
118. Dig (In)spiration: How PepsiCo redefined equity with global impact
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Nick Graham, former Head of Insights & Analytics at Mondelēz and PepsiCo, on how defin...
118. How Nick Graham bridged the gap between global strategy and local consumer needs
On this week’s episode, host Jess Gaedeke is joined by Nick Graham, former Head of Insights & Analytics at PepsiCo and Mondelēz, to explore how truly lasting transform...
117. Dig (In)spiration: Sexy shopper insights and the power of the purchase moment
In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, on how building...
117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
On this week’s episode, host Jess Gaedeke is joined by Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, to explore how the team navigated the can...
116. Dig (In)spiration: How visual storytelling brings iconic brands to life
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Ron Burrage—former head of design at PepsiCo, Hershey, and P&G—on the creative po...
116. How Hershey’s Kisses became a masterclass in brand reinvention
On this week’s episode, host Jess Gaedeke is joined by Ron Burrage, design industry veteran and strategist at goDutch to explore the lessons learn from the Hershey’s K...
115. Dig (In)spiration: How emotional insights unlock smarter marketing
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Jorge Calvachi, Director of Insights at La-Z-Boy, on the power of emotional conne...
115. How La-Z-Boy built an insights function that transformed the brand
On this week’s episode, host Jess Gaedeke is joined by Jorge Calvachi, Director of Insights at La-Z-Boy, to discuss how building a consumer-first insights function tra...
114. Dig (In)spiration: Why failure is the ultimate teacher in innovation
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Paul de Larzac, President of Nestlé Ice Cream Canada, about the realities of prod...
114. How Nestlé’s ambitious launch led to lessons in failure, innovation, and growth
On this week’s episode, host Jess Gaedeke is joined by Paul de Larzac, President, Ice Cream at Nestlé, to discuss the power of risk-taking in innovation and leadership...
113. Dig (In)spiration: The essential skills every insights pro needs
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Elizabeth Oates, former VP of Consumer Insights & Guest Services at Ulta Beauty a...
113. How insights leaders can turn research into real business action (straight from a pro)
On this week’s episode, host Jess Gaedeke is joined by Elizabeth Oates, former VP of Consumer Insights at Ulta Beauty and author of More Than Just Interesting: How to ...
112. Dig (In)spiration: Why the best campaigns make us rethink what we know
In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Denise Siebert, Design Officer at 3M, on the cultural impact of the Like a Girl c...
112. How this famous Super Bowl ad turned a phrase into a movement
On this week’s episode host Jess Gaedeke is joined by Denise Siebert, Design Officer at 3M, and a driving force behind the iconic “Like a Girl” campaign. They discuss ...
111. Dig (In)spiration: The power of curiosity-driven leadership and brand innovation
In this week's Dig (In)spiration, Jess Gaedeke reflects on her conversation with Kajoli Tankha, Senior Director, Consumer and Brand Insights at Microsoft on how Kajoli...
111. How empathy and AI are redefining insights at Microsoft
In this week’s episode Jess is joined by Kajoli Tankha, Senior Director of Consumer Marketing Insights at Microsoft and they discuss how storytelling can unlock deeper...
110. Dig (In)spiration: Gen AI and the new era of hyper-personalized marketing
On this week’s Dig Inspiration, Jess Gaedeke reflects on her conversation with Anish Raul, Senior Marketing Lead at Sling TV, on Anish’s initiative to use AI creativel...
110. How Gen AI is creating a new future of marketing at Dish Network (and beyond)
On this week’s episode host Jess Gaedeke is speaking with Anish Raul, Senior Marketing Lead at Sling TV, a part of Dish Network on how Sling TV his revolutionizing the...