Displaying 1 - 30 of 111 in total
108. How social media is more than just a tool for brand-building
In this week's episode host Jess Gaedeke speaks with Christina Le, Head of Marketing, at Plot, the super cool new software company solely for social media managers. Th...
107. Dig (In)spiration: How accessibility is driving change in the market research industry
In this week’s episode of Dig (In)spiration, Jess reflects on her conversation with Claire Ferrari of Verizon to explore the industry’s journey toward more inclusive a...
107. How Verizon is raising the bar on accessibility in research
In this week’s episode, host Jess Gaedeke is joined by Claire Ferrari, Principal Accessible UX Researcher at Verizon, where they discuss the importance of accessible U...
106. Dig (In)spiration: Innovation strategies from the Gen-Z whisperer
In this week's mini-episode, Jess is reflecting on her conversation with Danielle Coopersmith aka. the Gen-Z Whisperer (or officially the Associate Director of Taste E...
106. How Kraft Heinz reinvents brands in a Gen-Z world pt. 2
On this week’s episode, host Jess Gaedeke is joined once again by Danielle Coopersmith, Associate Director, Taste Elevation Portfolio Brands at The Kraft Heinz Company...
105. Dig (In)spiration: A deep dive into snacking innovation
On our first episode of Dig In(spiration), we're expanding on last weeks episode with Katie Marston, CMO of Once Upon a Farm. Jess discusses what it really means to cr...
105. How Once Upon a Farm innovated the future of kids’ snacking
Find a way or make one. That’s the motto of today’s guest Katie Marston, CMO of Once Upon a Farm, the baby and kids snacking company. In today’s conversation with host...
104. How to revolutionize innovation with predictive analytics
On this week’s episode, host Jess Gaedeke is joined by Rob Wengel, President and CCO of Woxi to discuss how Woxi has revolutionized the innovation process, the journey...
103. How to really hear consumers in 2024
It’s our season 2 finale and we’ve got a special episode of Dig In. Join our very own Frank Serpico and Patricia King in their conversation with Risa Duesing, VP, Glo...
102. How Chobani redefined branding with augmented reality (AR)
On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs...
101. How Johnsonville’s marketing strategy lead from sausages to social change
On this week’s episode of the podcast, host Jess Gaedeke is speaking with Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville. They discus...
100. How Popeyes scored a touchdown with their insights based marketing
This week host Jess Gaedeke has an amazing conversation with Jordan Cusner, Head of Guest Insights at Popeyes Louisiana Kitchen. They dive into the creation process be...
99. How Google Pay has emerged as a revolutionary innovation
This week host Jess Gaedeke unravels to innovation, insights, and execution of Google Pay with Rushit Mashru, Senior Director - Product Marketing, AI Safety, Cybersecu...
98. Navigating career transitions in market research
This week host Jess Gaedeke sits down with Elizabeth Nowicki, former Dig employee and currently Senior Manager of Customer Insights at Home Depot. They chat about thro...
97. How Hyatt Hotels is creating a cultural movement
This week, host Jess Gaedeke is joined by to Patrick Douville, Senior Global Manager of Lifestyle & Luxury, at Hyatt Hotels Corporation. Dig into the world of hospital...
96. How Pabst is resurrecting their hard soda and creating their most durable innovation yet
This week host Jess Gaedeke is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutti...
95. How to transform customer experience and lead your team to success
In this episode, host Jess Gaedeke uncovers Betsey Chungs's unique journey from CFO to CMO and her insights gained from diverse experiences at top organizations like T...
94. How to refresh a brand (successfully) with Swanson Health
On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand kno...
93. Transforming insights to action with Visa
On this week’s episode of the podcast, Jess sits down with Michael Nevski, Director of Global Insights at Visa. Learn all about Michael’s background in marketing, clie...
92. Brewing innovation with Folgers 1850
In today’s episode, host Jess Gaedeke speaks with Jill Boyce, a seasoned insights expert and former Head of Insights at Campbell’s and J.M. Smucker. Jill takes us thro...
91. How STōK cold brew is sky rocketing through earned media with Wrexham AFC
What does Wrexham AFC (British Football Team) and Ryan Reynolds have to do with STōK Cold Brew? On today's episode of the podcast, our host Jess is joined by Brittney ...
90. How Kraft Heinz reinvents brands in a Gen-Z world
On today's podcast episode, host Jess Gaedeke has an incredibly insightful conversation with Danielle Coopersmith, Associate Director, Developing and Established Brand...
89. How Kenvue successfully launched a new brand in Canada
How does one launch a brand in a new country? How does one build relevance in a new market? What are the potential roadblocks?In today's episode of Dig In, Jess Gaedek...
88. The importance of human behavior in market research
On today's episode host Jess Gaedeke speaks with Barry Jennings, Director of Cloud + Commercial Business Planning Insights at Microsoft. Tune in to learn Barry's insig...
87. Unlocking the power of influence
Join our host, Jess, as she engages in a captivating conversation with Sudha Ranganathan, the Director of Product and Field Marketing at LinkedIn. In today's episode, ...
86. Pizza Hut's recipe for innovation
On this week's episode, host Jess Gaedeke speaks with Ana Maria Figueres, Chief Food Innovation and Quality Officer of Pizza Hut International. With over 50 new culina...
85. How Clorox mastered synthesizing real-life and product innovation
Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversat...
84.How to build a B2B Podcast
"So how do you build a B2B podcast?"When we embarked on this podcasting adventure over two years ago and launched Dig In, our aim was clear: to get the inside scoop fr...
83. What is elegant disruption?
"How can you navigate the fine line between disruption and destruction?"Paul Gaudette, CEO and co-founder of Dig Insights, engages in a captivating conversation with M...
82. Why we hired a Chief Revenue Officer to fuel our growth
Why did Dig Insights, a consumer insights agency, hire a Chief Revenue Officer to fuel their growth? We spoke to CEO Paul Gaudette and new CRO Jess Gaedeke to ask that...