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144. How GoodRx used consumer insights to expand beyond prescriptions
On this week’s episode, Jess is joined by Elisa Vitalo, VP Product Marketing, Digital Experience, & Insights, GoodRx to explore how consumer pain points and iterative...
125. How a baby alligator helped J&J uncover a powerful consumer insight
On our very first episode of season 4 (!!) host Jess Gaedeke is joined by Pavi Gupta, VP of Insights & Analytics at Chobani, to explore how curiosity and unconventiona...