Welcome to Dig In, the podcast brought to you by the minds at Dig Insights.
We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind their most exciting innovations.
We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind their most exciting innovations.
124. How insights helped Classico evolve without losing its core brand identity
On this week’s episode, host Jess Gaedeke is joined by Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, to explore how to strike the right balance betwe...
96. How Pabst is resurrecting their hard soda and creating their most durable innovation yet
This week host Jess Gaedeke is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutti...