19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022
Walid Benchama, Global Director of Shopper & Channel Insights, sits down with Marcie Connan, EVP at Dig, to chat all things human insight. Tune in this week to learn what Walid's plans are for 2022, why Coke has rebranded their research function to 'human insights', the importance of observational research in a post-Covid world, and more.
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In today's episode you'll learn:
- How Walid is planning for success in 2022
- The importance of integrating observational data into research strategy
- Why Coca-Cola rebranded their research function to 'human insights'
- why Walid believes we're seeing a resurrection of retail, and what other industries can learn from it
- His predictions for the future of in-store shopping