21. Clodagh @ Coca-Cola on Creativity in Innovation Research
Clodagh has spent 23 years at Coca-Cola working in innovation and research in the USA, South Africa, and Japan (to name a few places!). Tune in to this discussion to learn how her experience in innovation makes her a better researcher, why she loves out-of-the-box solutions to classic business problems, and more.
Clodagh Forde, Senior Manager of Human Insights at Coca-Cola was a delight to have on the podcast. Meagan chats to Clodagh about:
- How she ended up in research, and then innovation, and then research again
- Why she's a better researcher because of her time spent working in creativity and innovation
- How she brought design thinking to her research practices
- The impact of a few key mentors on her career trajectory
- The rationale behind Coca-Cola's consolidation of 450 global brands to 180
- How she and her cross-functional team are assessing research tools for the business's innovation practice
- The distinction between human and consumer insights within Coca-Cola