Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, they discuss: - how to approach the conversation about sustainability in branding - how to build sustainability into marketing and what brands did well in telling a compelling sustainability story - how to market sustainability as a challenger brand