Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends
Will works in conversion rate optimization (CRO) for some well-known DTC brands, and having him on the podcast this week was fascinating. If you’ve ever wondered how you can optimize your website to drive more conversions (and bring in more sales!) this episode is for you.
Tune in to this week’s episode to learn:
- How Will uses a particular framework to address common conversion rate issues
- The types of research tools and methodologies Will employs to better understand consumers
- Which DTC companies are slaying the conversion game
- The specific trends in DTC that mean his line of work is particularly important right now