49. How Wild Orchard is Disrupting the Tea Market (featuring Michael D. Ham, Co-Founder & President of Wild Orchard)
Michael D. Ham, Co-founder and President of Wild Orchard, discusses how working in tech helped him in the CPG space, and how Wild Orchard is attempting to redefine the competitive tea industry by building a regenerative tea company focused on elevating flavor, bettering your health, and doing something to improve the climate.
Wild Orchard is a regenerative tea company focused on elevating flavor, bettering your health, and doing something to improve the climate. Since establishing the Wild Orchard brand in 2019, Wild Orchard has won 10 medals at prestigious international tea competitions.
In today’s episode, Michael D. Ham, Co-founder and President of Wild Orchard, sits down with Meagan to discuss how working in tech helped him in the CPG space and how Wild Orchard is attempting to redefine the competitive tea industry. Plus, he shares the story of getting their teas featured in the best restaurant in the world, Noma.
Tune in to learn:
- Why having experience in multiple industries is an advantage
- How to partner with nonprofits to educate people on incorporating better nutritional options into their daily routine
- The balancing act of making high-end products more accessible
- Innovative ways to upcycle your product
Thanks to Michael for chatting with us. Michael wanted to give a special shout-out to Jake Karls at Mid-Day Squares and Alec Jaffe at Alec’s Ice Cream. They are top people and brands in the regenerative food industry and are great resources if you need additional inspiration for starting your regenerative CPG brand.
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