00;00;06;23 - 00;00;31;05
Speaker 1
Hi. Welcome to Dig In the podcast brought to you by Dig Insights. Every week we interview founders, marketers and researchers, from innovative brands to learn how they're approaching their role and their category in a clever way. Welcome back to this week's episode of Dig In. Today, I'm joined by Jake Pryszlak. Okay, did I say that right?

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Speaker 2
You got it right. Spot on.

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Speaker 1
Jake Pryszlak. I was very concerned that I was going to get that one wrong before before we hit record. Nailed it. So, yes, we've got Jake with us today. He's been in the research world for for quite some time now. And he's actually just moved over to SailGP as a research and insight manager. Jake, how are you doing today?

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Speaker 2
I'm really good, thank you. And yeah, great to be here. And yeah, looking forward to the chat.

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Speaker 1
Amazing. So yeah, tell the listeners a little bit about your background and what you've been up to in your career over the last few years.

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Speaker 2
Yeah, absolutely. So I've predominantly, being a agency researcher, working those solid long hours at night, trying to get reports out, to then build those clients after that and then moving on to the next client and the ever ending circle of being an agency researcher previously worked with companies like Google, F1 Government and the different sort of sports brands.

00;01;40;09 - 00;02;01;16
Speaker 2
And now I've just moved into my first so a client side role of my sort of career to date. So it's a really big, big change with some assumptions that I might have made or other agency researchers might have made in the past. And now, yeah, we're looking forward to the challenge of Yeah, being that clients, I'd be such a very cool.

00;02;01;22 - 00;02;27;28
Speaker 1
Yeah, we're going to dive into that a little bit before we do. So this is kind of a tangent, but I've been watching a lot of those like Formula One shows are like full swing on Netflix and Sailgp and you described it to me. I immediately thought of sort of like, I don't know what's going on on all of those Netflix shows, like especially in full swing with the competitiveness of of what's happening there.

00;02;28;24 - 00;02;34;11
Speaker 1
Anyways, I would love for you to describe to people who are listening to a lot of people who are from North America what is Sailgp.

00;02;35;19 - 00;03;07;09
Speaker 2
So it's a sailing, sports and entertainment product where we have nine fifties that race on water which go at approximately sort of hundreds, 100 kilometers per hour around the circuit. So think of a Formula One on water, and it's a nation versus nation league. So it's not like F1, which have your sort of Red Bull Mercedes. And there will be also a dotted around different locations and countries.

00;03;07;11 - 00;03;29;12
Speaker 2
This is your U.S. team. This is GB, Denmark and all the other sort of different countries that we've got in our our league. So it's yes, a growing league got loads different sponsors and partners on board, including Rolex near Oracle, just to name a couple. It's really exciting time for the sport.

00;03;30;20 - 00;03;58;12
Speaker 1
Really cool. Sorry, I was just very curious because I'm not a big sports girl, so it was it was interesting to be like, Oh, there's this thing that I've just absolutely never heard of, but it sounds very exciting. So I guess I really want to dig into kind of your previous agency experience and what you really felt like you brought over from agency into the client side and how that transition has gone.

00;03;58;12 - 00;04;28;01
Speaker 1
Because I believe you've been at Sailgp for six months. Yeah. So I'm sure you're just sort of setting up setting up that function and figuring out exactly what you need. But has there been anything that you sort of learned on the agency side because you've worked at a quite a few different agencies? That has been really particularly useful as you're looking to set up the the intake function of Sailgp?

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Speaker 2
Yeah, definitely. I think I think one of the the first lettings I've taken is that sort of methodology like how to actually conduct a proper customer research at scale. So if I take you back six or seven years when I was doing my, my masters, my very first research project was with disabled individuals and I was interviewing disabled individuals about their their experience in a local community.

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Speaker 2
And then those results would then get shared to some local government officials. And I could actually see some of the differences that the local government were going to make off the back of the sort of conversations I've had with individuals. And that was probably the looking back, that's probably the worst research project I did in my entire life.

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Speaker 2
It during my masters. And I would never do something like that ever again. But it was the first.

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Speaker 1
Was it so God.

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Speaker 2
I think it was more just that the questions I asked. And you just.

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Speaker 1
Didn't know what you didn't know?

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Speaker 2
Yeah, I just didn't know what I didn't know. And it was yeah, just one of those projects where it was I was a student and I probably didn't really know the nuances. I really wanted to sort of think about when when conducting a research project. So then stepping into the agency wells, I was of very much one of those individuals who was learning on the job, learning of different sort of research directors at the time, learning how to actually conduct.

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Speaker 2
A Yeah, really good piece of research that would be quite insightful and actionable. And I think some of the key skills have taken away now are things like, Yeah, how would you conduct research? And a really good, efficient way, but then also that so a communication element. So instead of just a research report or, or findings being stuck in a folder, how can I effectively communicate those, those results and insights to the rest of the business in a way that makes sure that they remember and, and take all that information.

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Speaker 1
And yeah, I've actually seen on your LinkedIn for anyone who is interested in this space, you're like pretty active on LinkedIn, which is, which is really good to see. I feel like there's not a ton of research and insights folks who are super active. It's mainly, you know, the digital marketers of demand and marketers. But I did see a LinkedIn post from you that kind of said that there was I think you might have said it more blatantly than I'm saying it now, but like that there's an issue essentially with the way that people socialize insights around a business.

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Speaker 1
And I guess on both the agency and client side, need to get better at it. What do you see as being sort of the issue from a socialization perspective of insights?

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Speaker 2
Um, I think we we tend to think of a, a research report as a like a product in comparison to thinking of it like a piece of content, like a longform piece of content. So if you think of it as a, a longform piece of content, any marketer then would create different sort of snippets and different elements from that longform piece of content for people to read or view or to watch.

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Speaker 2
That should be exactly the same as a research report. It's a 3040 page sometime research report. How can you then translate that into so short nuggets of information for people to sort of take away and take action from?

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Speaker 1
Yeah, that makes sense. And with your role at S&P, how do you sort of plan on like creating a culture where you can treat a research report like a long form piece of content? Like because I feel like that's a big step change in people's minds, right? In terms of the way that they work with insights assets to better understand their customers.

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Speaker 2
Yeah, it's massive, massive change. And it's not a an overnight success at all. But if I, if I just take like I will receive 3040 page aged agency side reports monthly but then I look to join, like I said, create pieces of content around those reports. So I might create ten or 15 one page infographics based on a key insight, and then I can share that with with different departments.

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Speaker 2
It might be a internal research podcast for people on the move. So if people we obviously have a lot of events around the world, so there's a lot of moving parts and people moving around. How can you put those insights, enable people to to listen to those research insights on the move? I'm doing different sort of stand up debriefs in the office and virtually for people to to look at those insights and then what to do to do after that fact as well.

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Speaker 2
And just generally raising awareness of of what's happening around the business when it comes to to research. And it's just thinking that like on the on the train to work today I was scrolling on a an article, I was listening to a podcast, I was messaging people on my phone. We're doing so much so many different things at the same time.

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Speaker 2
And it's making sure that as a research report, I'm trying to create pieces of content that naturally fit into how people consume information and how people read or interact with daily, daily information. So if that's just a generic email or audio video, just communicating in general, yeah, any way. That's how I'm trying to. Yeah, bring bring research to life.

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Speaker 2
Really.

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Speaker 1
That's LGB Yeah, that's so interesting. I've never heard of especially the you know, podcast angle or like the audio angle. I've never heard of anyone moving into that space to try and get people to engage with the insights. And I think that's, that's a really good shout because there's so many people who are we actually just produced a report called The Distraction Epidemic, which essentially does some research into what you're describing.

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Speaker 1
I'll send it to you afterwards. But essentially it's like, how do you break through in a world where we're all doing 12 different things at once? But I think the audio piece is a really smart one because it's almost I'm not going anywhere without my AirPods on. Like I'm if I'm going to the the tube or the subway here or if I'm like going for a walk or I'm at the gym, like, I'm not not listening to something.

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Speaker 1
So why couldn't, you know, be something from work that's actually going to teach me something?

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Speaker 2
Yeah. And and I think it doesn't have to be a fully edited audio like, like this or like other podcasts. It can be in its rawest format of just you sort of speaking through or you and an agency speaking through some of the results. And then it's all sort of on demand. And it's not like you are sharing a report in an email and then it get lost because that same person is receiving another 50 emails.

00;12;09;08 - 00;12;20;14
Speaker 2
It all on demand and going back and over time. And yeah, I get to see those those results and listen to what's what's happening. Yeah. Whenever you want and.

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Speaker 1
Yeah yeah.

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Speaker 2
In the moment.

00;12;22;16 - 00;12;49;22
Speaker 1
I like that. It also recognizes that people learn in very different ways, like, you know, like we're also doing a campaign around data storytelling and for some people, if, you know, obviously the story needs to be sound and clear, but a lot of the researchers I'm speaking to are like, Yeah, but if it's not visualized in the right way, then no one's going to understand it.

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Speaker 1
So and then I'm thinking as well, like, well, what if that's not how some people learn or like internalize information? So I like that the idea of it's almost like adding a voiceover to the research report, just like at the outset.

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Speaker 2
Yeah, it's nice. Yeah, it takes a little bit longer too, to do it that way, which I don't think is a bad thing at all. It just means that when you're if you're a a research team who wants to go down that route, you have to think more clearly about actually who do you hire as part of your team and hopefully skill sets they can bring to to your team and which might not be the most traditional.

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Speaker 2
So a team set up and if you want to go down that sort of content research route to sharing insights.

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Speaker 1
Yeah, very interesting. So is this the first role of its kind at SAILGP? Was there any insights managers there prior to this?

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Speaker 2
No, to the I was the very first or the very first sort of insight manager at Sailgp. So we've had a I would say there's been quite a lot of assumptions made before I joined in terms of who our audience is or right where we want to go as a business, which has been a Yeah, an obvious challenge for any first insight manager to join a join a business.

00;14;18;11 - 00;14;32;05
Speaker 2
But it also has given me that blank canvas to to look at everything in a yeah one clean a slate and to yeah put my so a mark on things and help us move the move the dog forward.

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Speaker 1
And when you joined was there a particular like pinpoint that you were being hired for specifically like what's it like while we're, you know, our marketing isn't working as effectively as we'd like it to or we really don't understand where the whitespace says, like, was there a specific thing that you really needed to focus on when he joined?

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Speaker 2
And so it was the roles being created predominately because there wasn't that that hard core skillset or research or skill set within the business and to actually understand what, what, how his side would be performing in comparison to our competitors. And that then dovetails into helping each and every department within the business from our sort of purpose and sustainability angle all the way through to sort of commercial partnerships, ticketing our event experience for people on site and broadcast and TV marketing and brand awareness and that sort of brand building aspect.

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Speaker 2
And then also our sort of digital coverage of how we're sort of being thought about on on social media and across that sort of landscape as well.

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Speaker 1
Okay. So yeah, just like a small remit, not a lot, not a lot to do.

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Speaker 2
Finally, a tiny piece of the jigsaw. Yeah. I mean I have a quite a few fingers and pies across the.

00;15;57;23 - 00;16;23;24
Speaker 1
It sounds like it. I mean how have you gone about prioritizing. I mean it sounds like that brand piece like understanding where Sailgp steps in comparison to its competitors was a bit was a big priority. But besides that, how have you gone about prioritizing like, I don't know, all of the competing priorities, like you just listed like ten different departments.

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Speaker 1
So yeah. How have you gone about figuring that out.

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Speaker 2
With a lot of wine and chocolate biscuits? At the end of the day, I said, think about, well, I actually need to do what I need to do during the week. But I think one of the key when I'm sort of prioritizing different projects and there's a lot of, as you can imagine, sort of competing timescales and competing projects to look through.

00;16;51;05 - 00;17;16;06
Speaker 2
And it's it's one of the key questions I ask myself is which which of these projects is going to help us move the dial commercially as a business. We just won't exist At the end of the day. We're here to we're here to make money as a business, but also grow our sort of brand awareness as a as a sport.

00;17;16;06 - 00;17;50;23
Speaker 2
So those projects that take either of those boxes or at least one get sort of pushed up the that's a priority list for me personally. But then it's also thinking about those projects that are maybe so quick wins that are a bit of a sort of analysis piece of work that I could do quite quickly for a particular department versus those long term projects that need a lot more planning and a lot more process involved to to make them work effectively as they as they should do at the company.

00;17;52;14 - 00;17;59;16
Speaker 1
And what's been the most challenging piece of, you know, the last six months in terms of set up.

00;18;00;14 - 00;18;32;00
Speaker 2
Yeah, Good, Good question. I think I'm one of the big challenges I've I've had is the fact that at when I was agency side everyone was talking about research on tethered come to work talk about research. They'd be sending emails about research. It was all about research. But for me, like the football was, I know England were doing well in the World Cup, but when say would you pay and client side it's very different because everyone's got a different competing right?

00;18;32;19 - 00;18;52;14
Speaker 2
Yeah they've all got their different job roles. They are all focused on, on some parts of the business, whether that's hospitality, our sort commercial strategy purpose and sustainability and their job isn't to conduct research. So I'm competing for everyone's time at the table. Effectively.

00;18;52;14 - 00;18;59;23
Speaker 1
You're a department of one now, as opposed to be like this giant sort of research company where everyone's doing something similar.

00;19;00;06 - 00;19;38;05
Speaker 2
Absolutely. So I'm sort of competing for people's time, but also competing to make sure that research and insight is being thought about when we're making different business decisions. So it's a case of, yeah, trying to make sure that people know who I am across the business and also making sure that my sort of voters in the the door, I've got my elbow slightly through the that sort of door to make sure that, oh I need to ask Jake about, about this before we make a decision to make sure that we're fully understanding what decisions we're making as a business, which are sort of insight led.

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Speaker 1
Yeah, Yeah. I think the way you've contextualize that is really important because it is very challenging to figure out and I'm not in insight, but as a marketer myself, like within DEG, sometimes you're trying to figure out how do you make sure that you're in the right place at the right time so that people know when to bring you in.

00;20;01;16 - 00;20;21;01
Speaker 1
Because, you know, I'm sure you see it like I think every company has this where a product will get so far along and you haven't been brought in and you're like, Oh, if you just brought me in like three weeks ago or four weeks ago, I could have helped with X, Y, Z, or we might have been in a different place.

00;20;21;01 - 00;20;28;06
Speaker 1
Yeah, I'm super full, so I'm super full of myself right now. I'm like, If you only included me, this would have been far better.

00;20;29;04 - 00;20;55;29
Speaker 2
What are your thoughts on the challenges between remote working and being in the office in terms of that? Like yeah, collaboration of like knowing what's happening at the Post rather than like your example of not being made aware of a project? Yeah, I think that remote life is hindered that in some way. Yeah.

00;20;56;09 - 00;21;24;00
Speaker 1
I mean I love working remote, which is funny because I didn't think I would, but I do really like it. That being said, I think it was so much easier for me to be like, Hey, whoever Jim, like whoever it is. Did you see that thing I posted in the Slack channel? And they're like, Oh, right, sorry, I'll get right to it.

00;21;24;20 - 00;21;51;29
Speaker 1
Or like me saying, Hey, what do you think of this design? Or like, what do you think of this copy? Like really quickly to the person sitting next to me? I loved that collaboration. And I do think in the situation we're discussing now of like being brought in at the right times and knowing when to work together on something, like even just going to the kitchen in the office, like grabbing a coffee and you like have like this random conversation with someone and they're like, Oh my gosh, I'm working on this thing.

00;21;52;09 - 00;22;11;06
Speaker 1
Like, I do think that there is something lost for sure. And I think we're all just trying to figure out how we can replicate that, because I don't think the word world is. I don't think the majority of at least the industry that I work in, I don't think the majority of companies are going to go back to full time in office.

00;22;11;20 - 00;22;25;03
Speaker 1
Yeah, there's definitely a benefit to that hybrid model. But yeah, I just I think we're all just trying to figure out how to, how to make do with, with remote and sort of try to replicate that. I don't know. What do you think.

00;22;25;19 - 00;22;39;28
Speaker 2
Yeah. No, definitely I completely agree. I think you pick up a lot of interesting conversations Just when you go to make a cup of coffee or you go to the the biscuit cupboard to get some, some goodies that you're.

00;22;39;28 - 00;22;45;27
Speaker 1
Like the most British. You've mentioned biscuits I think three times if.

00;22;45;27 - 00;23;20;25
Speaker 2
You I used to get in, I used to have my profile message on LinkedIn as a big fan of coffee and cookies. So a lot of link to message up messages I would get is do you fancy meeting up? And I can we can provide sort of cookies and coffee. Oh all you I got a lot of people messaging me after that to say more than happy to provide some cookies for a 30 minute conversation.

00;23;20;25 - 00;23;26;00
Speaker 1
Well you're making it pretty easy for them to know, you know, get out, get away. And which is that's coming.

00;23;26;00 - 00;23;31;03
Speaker 2
Around market research really.

00;23;31;03 - 00;24;10;11
Speaker 1
All right. I'm conscious of time and I do want to dive into this next topic before we go into the rapid fire questions. So when we initially chatted, we talked about choosing your like your research stock and how you do that. And I think that we've actually had people sort of comment on LinkedIn posts and be really interested in, you know, people who are sort of younger in their career, like how do you when you move to the client side from having some agency experience, how do you decide which providers you work with, whether that's, you know, soft technology, whether that's actual agency partners?

00;24;10;22 - 00;24;21;27
Speaker 1
So walk me through the process of sort of and I don't know where you're at in that in that journey so deep, but walk me through like how you went through selecting what you needed, budgeting, that kind of thing.

00;24;22;09 - 00;24;52;09
Speaker 2
Yeah, of course. So I think we're on that journey now where we're sort of selecting partners and selecting, yeah, different providers to help with that sort of data journey that we're on. I think when it comes to some key criteria that I look for when they assess with a tech stack, I think one of the main ones that I look out for is the sort of long term vision.

00;24;53;02 - 00;25;29;14
Speaker 2
So you'll see, you'll see some SAS providers that are very much we've built this product and this is our product for for the long term and this is what we're going to sell, which is fine. It's that's a no bad model. But what I do look out for is those SAS companies who have created a product, but then they've also got this roadmap which they happily share to clients and to understand actually what is the roadmap for the next six, 12 months of that product, because everything's changing.

00;25;30;08 - 00;26;11;29
Speaker 2
There's new tech, there's new tools, there's new ways of working, there's new ways of analyzing data and sharing information that you want that clear. I would want that clear understanding that this tech company or SAS provider is isn't just standing still, that they're moving at the same pace as what I'm trying to move. I move that. So yeah, that's really important to understand that sort of roadmap and I think there's a lot of companies out there who openly share the sort of roadmap and what features they're looking to to to create.

00;26;11;29 - 00;26;46;04
Speaker 2
And I think that's really, really good. I think other things are simple things like features, and I always find it quite interesting doing the comparisons when you're when you're only looking for for one solution. They might there might be sort of five or six different sort of partners or, or tech providers you could go to. And it's really tricky to sort of pinpoint actually what what features do all of them do completely the same, and what features do some of them do?

00;26;46;22 - 00;27;25;05
Speaker 2
80%, some of them might do 90% of it, others might do 98%. And understanding actually what that so feature comparison landscape is like. And then, yeah, I think the final one is completely and final one is probably that support behind the scenes in terms of some fast providers all very fast model and that is that is it, which is fine and others offer that account management other services on the site as I a tech stack which is useful in sometimes but also not very useful at all.

00;27;26;24 - 00;27;51;03
Speaker 1
Yeah sorry, I didn't mean to interrupt you before I was going to say, when it comes to comparing across different platforms, you should ask if I was in your shoes. This is what I would do. You should ask for the product marketer to join one of your calls because our product marketer could answer all of those question. I'm sure that anyone's product marketer could could answer that question and it makes it way easier for you.

00;27;51;03 - 00;27;58;29
Speaker 1
You're like, okay, so do you have this or this and who has that? And the product marketer will probably happily share that information with you.

00;27;59;27 - 00;28;20;11
Speaker 2
They would then my I always have the caveat in my mind that there's a lot of if I go on to a a tech provide a website I would say seven out of ten times at the bottom of my website they'll have this tech provider versus this tech provider and what's yeah, and it's very.

00;28;20;28 - 00;28;21;22
Speaker 1
Do you trust that.

00;28;22;20 - 00;28;47;03
Speaker 2
It's very leading in one way because you know, this is going to be so that leaning. So I'm always looking for that maybe external view on on each product because then it's not as leading as it could be. Yeah. And yet you have to have a sort of a, another viewpoint on, on what the key differences are between, between the different products.

00;28;48;05 - 00;28;53;17
Speaker 1
Do you use software like G2 to sort of compare against different providers?

00;28;54;03 - 00;29;37;16
Speaker 2
Yeah. So G2 are also just like your standard asking people in the industry what products they use, what they thought of them. I'm I'm hot. I'm I searching on Twitter and LinkedIn for the different service levels and complaints and things like that which like soon as I joined Sailgp I was sort of searching on LinkedIn and Twitter for the current providers that we used to understand actually what is the general see, And that's when you start to see some of the the cracks that start to appear that you may not really know about them.

00;29;37;23 - 00;30;03;12
Speaker 1
I feel like I could ask you questions about this all day, but I won't bore the listeners with questions about SAS providers. I did want to finish up with just a question on like the agency partners. Like, are you planning on running everything in-house or are you hoping to partner with agency AS and when it comes to agency, if you are, what are you looking for from from that agency?

00;30;03;27 - 00;30;36;18
Speaker 2
Yeah, of course. And so I think it's a we'll be doing a bit of a dual process in terms of running a lot of research in-house, as well as having some agency partners who will help us on some sort of specific research programs in the future. I think I any agency that we use and I think any yeah, any of them that we work with at the moment would say that I, I treat the agencies as partners, not as agencies specifically.

00;30;36;18 - 00;31;01;09
Speaker 2
So they're an extension to our team. I think that's how that's when we both get value from, from that sort of working relationship. So it means that yeah, they can come in to the office, they can come in to different meetings inside the office, so they get to know the business a lot better, so then they can actually provide some actionable insights for Sailgp rather than them being quite generic.

00;31;02;18 - 00;31;12;18
Speaker 2
And yet those sort of ways of trying to integrate agencies within the research and Insight team is really important too. Yeah. How what to work call.

00;31;14;05 - 00;31;26;22
Speaker 1
Very interesting. Thank you. Take three rapid fire questions. Number one, tell us about a new novel, way that you've thought about understanding an audience or your customer base recently.

00;31;27;24 - 00;32;08;03
Speaker 2
So I think that's combining all the different datasets that we've got at Sailgp from across. So a digital ticketing brand, how for now brand So a brand health program and also the other sort of data initiatives that we've got to create that all encompassing yet the data ecosystem of a particular individual. So if Jake Sailgp fun, then how else is connecting within our ecosystem of marketing, digital broadcasting, content, merchandise, ticketing, all those sort of things which are connecting the dots to understand who that who that individual is.

00;32;09;05 - 00;32;17;27
Speaker 1
Very cool. Where does something like that live? Like, do you have sort of a like, how do you, how do you keep that information?

00;32;18;28 - 00;32;20;08
Speaker 2
So you use Oracle Cloud?

00;32;21;06 - 00;32;21;26
Speaker 1
Okay, cool.

00;32;21;26 - 00;32;48;12
Speaker 2
I was a lot of our data and information and as well as that, we've got like a research depository which like I said, it takes those sort of reports on and insights and creates snippets of, of, of insights and results for, for people to look at over time. So you never lose that, that information or knowledge. It just sits behind a website effectively for people to go into at any one time.

00;32;49;24 - 00;32;59;15
Speaker 1
Cool. And who do you look to to understand where the industry is going next? You can take that to mean, I guess, the sailing industry or the research space.

00;33;00;18 - 00;33;29;04
Speaker 2
Interesting one. The question I'm so I think one is I'm always looking out for those next industry reports or industry knowledge. And that might be just like a simple podcast of someone else speaking about the industry. Or it could be a wider industry report that we can use internally to say that actually this is where a sports fan is or this is what a sports fan is thinking of in the next one or two years.

00;33;29;19 - 00;33;59;08
Speaker 2
I think the issue with research, though, is that we're very, very or just as general in individuals, we're very bad at predicting the future. So we'll get asked about, ooh, what are we going to do tomorrow? Well, what are we going to do in six months? And we'll tell someone that, oh yeah, I'm going to go to a restaurant tomorrow or I'm going to sign up to go to that festival in six months, when in fact that isn't the case.

00;33;59;08 - 00;34;29;23
Speaker 2
You completely forget about what you've previously done and what you are thinking about in the future. So I think one of the competing agendas that we've got as a sports entertainment product is people's time. So what's going to make you watch a piece of sailgp content whilst you're on the boat? So whilst you're on the tube or the subway in comparison to reading an email or scrolling through Twitter and not and not picking up a piece of sailgp content.

00;34;30;04 - 00;34;45;29
Speaker 2
So I'm always looking out for that. How can we yet touch that nerve to someone to be that sort of face to sail? So watch, watch our content versus doing something else Interesting.

00;34;46;13 - 00;34;52;26
Speaker 1
Okay. My final question is, if you had one tip for a researcher that's listening to this, what would it be.

00;34;54;14 - 00;34;58;15
Speaker 2
To kind of give one tip for agency and one tip for client side?

00;34;58;15 - 00;35;00;06
Speaker 1
Yeah, go for it.

00;35;01;12 - 00;35;26;14
Speaker 2
So I think agency side, my number one tip would be to get yourself into a client side office once or twice a month each month. So you, you live and breathe the client's business and you live and breathe what they're thinking about every day as part of their role. So then everything that you're providing them is, is really focused on on their business.

00;35;26;14 - 00;36;00;08
Speaker 2
And it's not generic and client side. I'm putting myself on the spot here a little bit. I would say clients, you should spend maybe less time creating reports and creating decks and more time communicating with individuals and creating content or small pieces of content that then you can share with the wider organization, which will obviously help to create those sort of actionable insights more and more.

00;36;00;28 - 00;36;14;22
Speaker 1
Thank you so much, Jake. This has been really, really interesting. And yeah, I will include your your LinkedIn link to your LinkedIn so that people can follow along on your journey. Transitioning to client side. Thanks so much.

00;36;15;20 - 00;36;19;14
Speaker 2
For having me.

00;36;19;14 - 00;36;26;12
Speaker 1
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