74. How to Localize a Global Brand
"How do you make a global brand work in hyper localized markets?"
Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market.
In this episode Sarah tells us about:
Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market.
In this episode Sarah tells us about:
- Educating consumers on food waste via promoting cost savings
- Working across B2B and B2C
- How motivations for purchase differ between geographies
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