81. What can brands do to navigate consumer distraction?
What can brands do to navigate consumer distraction?
Taking a different path on this week’s #DigIn episode, we’re bringing you all of the insights from our Second Screen Culture study. @Gillian Geddie, associate VP at Dig Insights shares how consumers are engaging with their phones and other devices, how multi-device usage impacts online purchasing behaviors, and what advertisers can do to appeal to distracted consumers.
Listen in to learn:
- The impact of multitasking on our brains
- Exploring the different usage groups and how to attract their attention
- Understanding multiple screen usage
- How multi-device usage is impacting online purchasing behaviors
- How to capture consumer attention quickly, along with the top results from a recent survey on what companies are doing correctly to be memorable
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