00;00;06;23 - 00;00;22;05
Meagan
Hi. Welcome to Dig In the podcast brought to you by Dig Insights. Every week we interview founders, marketers and researchers, from innovative brands to learn how they're approaching their role and their category in a clever way.

00;00;22;08 - 00;00;45;07
Jess
Hi, everybody. Welcome to Dig In. I am Jess Gaedeke and I am the new CRO at Dig Insights and I have the pleasure of starting to have a role in this beautiful podcast. And today I am thrilled to be interviewing Meagan Healey, our VP of Marketing here at Dig Insights, who's been done a fantastic job with this podcast for the past couple of years.

00;00;45;10 - 00;01;05;10
Jess
And so I'm excited to sit down with her and kind of ask her a little bit about her experience of hosting the podcast and some of the guests that she's had on some of the learnings, some of the kind of backroom stuff that you guys don't get to see in the published episode. So thanks for joining me and learning about Megan's many learnings over the past couple of years.

00;01;05;12 - 00;01;14;15
Jess
Megan Hello. I am very excited to be talking with you today and your take on the other side of the desk, so to speak. So we're switching roles today. How does that feel?

00;01;14;21 - 00;01;25;02
Meagan
I mean, I'm pretty excited. I feel like this is going to be a cathartic experience and I'm a pretty big fan of talking about myself. So we're here. Yeah, I think it'll be good. I love.

00;01;25;02 - 00;01;46;13
Jess
It. I love it. Well, you and the team have done such a tremendous job with the Dig In podcast, and today I think it's a cool opportunity to learn about what you have learned from launching Dig in more than two years ago. Both what you've learned from the guests that you've interviewed, as well as the process of using a podcast as a marketing vehicle.

00;01;46;14 - 00;01;50;15
Jess
So there's a lot to cover. Do we want to just jump right in the.

00;01;50;16 - 00;01;51;10
Meagan
Let's just dive in.

00;01;51;11 - 00;01;57;10
Jess
Okay. So why did you launch the Dig In podcast? What were you hoping to get from it when you first started?

00;01;57;12 - 00;02;30;24
Meagan
I came from a sort of tech startup background before I joined Stag, and we were always sort of clambering for those big, you know, notable global clients. And that was really exciting, sort of the pursuit of that. But when I joined Dig, we already had so many well-established relationships with sort of big global brands, great relationships with the sort of insights and research folks within those brands.

00;02;30;27 - 00;03;05;19
Meagan
So one of my first things I wanted to do was kind of get to grips with the type of work we do, why they keep coming back to us again and again. So really the podcast was sort of a neat, a neat way for me to get a better sense of why they liked working with us, What their everyday challenges were, which pain points that we'd be able to help them with, how we could do better, not necessarily like interviewing them in the sense of like, why do you love working with us a little bit more subtly asking them questions about, you know, their day to day and kind of what keeps you up at

00;03;05;19 - 00;03;32;12
Meagan
night. So that was sort of initially the the reason that I, I wanted to start the podcast and then I guess people really liked it. And actually we started to get a lot more interest internally. A lot of people on on LinkedIn were sort of tuning in and then commenting and engaging with it, and it became a really nice vehicle for some brand marketing.

00;03;32;12 - 00;03;55;00
Meagan
So I know that a lot of companies these days have podcasts, but I really have found and I know we'll get into this in a little bit, but really have found that it's it's a beneficial marketing channel for us, not only for us to learn as marketers, but also to sort of give people the inside scoop into what senior level insights and researchers are thinking about from day to day.

00;03;55;03 - 00;04;13;28
Jess
Yeah, definitely. And I think there's something to the conversational way of learning as well. Right. So when when we can listen in on people sharing their experiences and their stories and they're not giving us a lecture, right, we're kind of listening in on their conversations, I think can be really helpful. So. Well, let's talk about the interviews themselves.

00;04;14;00 - 00;04;22;05
Jess
Can you share an interview that you maybe were most nervous about that you lost complete like the night before?

00;04;22;07 - 00;04;44;27
Meagan
So I think at the beginning I was just much more nervous in general. Like, I cringe to listen to some of my initial interviews and I'm sure anyone who's done podcasting feels that way. You are kind of starstruck just by anyone. You're starstruck by the process of like logging into something like a Riverside, which we're using right now.

00;04;44;29 - 00;05;04;03
Meagan
I think from a personal perspective, my interview with Oatly so sorry, not with Oatly, but Kevin Lynch, who's one of the creative directors at Oatly. They're sort of a brand that I've always been obsessed with, just in terms of the way that they manage their marketing, how creative their copy is. The list kind of goes on and on.

00;05;04;03 - 00;05;27;22
Meagan
So I definitely lost some sleep before that interview. But then on the on the flip side of the coin, I think the other interviews that I got nervous about were people who really, really, like, deeply knew the research landscape and really understood kind of all the moving parts of the types of people that are almost thought leaders within the space.

00;05;27;24 - 00;06;03;28
Meagan
And I think I would get nervous about whether or not the questions I were asking were a little bit superficial or maybe weren't diving deep enough because frankly, like I don't have 20 or 30 years of research experience in my back pocket. So more like wanting to make sure that I was showing up the cusp of coming correct and representing the brand really well, but then also making sure that it was going to be an interesting listen for people like the, you know, Nick Grimm for Mondelez of the world, who might be tuning in.

00;06;04;02 - 00;06;09;11
Meagan
So, yeah, yeah, definitely lots of anxiety, but fun.

00;06;09;12 - 00;06;33;11
Jess
Yeah. Now, I had that same in my past company and my podcast where I actually also interviewed Nick at Mondelez. But there is this this worry that you're going to ask a question that you don't even know how to interpret the response sufficiently, right? So there's like this moment of panic sometimes. I'm I'm going to put a question out here and see what I get back and hope to keep along with the with the interviewee.

00;06;33;11 - 00;06;37;10
Jess
So. Well, I think you did a phenomenal job of listen to every single episode.

00;06;37;10 - 00;06;38;20
Meagan
Oh, thank you.

00;06;38;21 - 00;06;58;09
Jess
And I think you did a great job. So I think another thing I'd love to hear from you is sometimes when you're interviewing these guests, they, they make a statement that you can't help but in your brain go, Oh my God, I never thought of it like that. And what's the implication to me and my role in it's almost hard to keep up with the conversation because your mind's kind of turning on that lightbulb moment.

00;06;58;11 - 00;07;01;08
Jess
Did you have an interview where you had that same experience?

00;07;01;10 - 00;07;27;00
Meagan
Definitely. I had so many. And actually when we were prepping these questions, I was struggling to kind of whittle it down to a handful because I learned so, so much by doing this for a couple of years. I think the best interviews I did were with people who made very complex things that they sort of they reckon with on a day to day basis when they made those really simple for people to sort of understand.

00;07;27;03 - 00;07;53;04
Meagan
So one of them was someone named Ed Collison. He's I think he's now the director of analytics for All IPAB, which is kind of like taking the world by storm. And he was talking about their sort of data driven approach to marketing and how omnichannel kind of was the only and I'm not going to go into the basics, but sorry, the nitty gritty here.

00;07;53;04 - 00;08;26;05
Meagan
But he was talking kind of about how omnichannel is essentially the only way that made sense for them to sell their product. And he was also talking about how the way that they're selling their product is sort of forcing their partners to generate new data that they've sort of never had access to. So retailers have all this sales data, but because they were going sort of the direct to consumer approach, they were really pushing a lot of their data partners to give them a little bit more information about what that path to purchase looks like online anyway.

00;08;26;06 - 00;08;55;26
Meagan
Anyways, he articulated it incredibly well and it made me think like a complete it unlocked an understanding of what are sort of like from a Dig perspective, what our personas are grappling with on a day to day basis. So yeah, that was a one of my early, early interviews and I think one of the reasons that it was such a lightbulb moment is because I was able to actually just listen and engage and have a conversation.

00;08;55;29 - 00;09;22;02
Meagan
Like I, we kind of got there because I had a script in front of me, but we kind of said, screw it to the script, and we just kind of continued the conversation. So that was really cool. Yeah. Um, yeah, I have a bunch of others. Doug Healey from PepsiCo was fascinating. He's he also does a phenomenal job of just taking complicated things and making them feel very simple and intuitive.

00;09;22;02 - 00;09;48;06
Meagan
He was talking about how important qualitative research is to him and how his team does these sort of away days. And they actually bring consumers and they're in a unique perspective because they're in a unique situation. Sorry, because they he works on Gatorade so they can actually have athletes come in and sort of chat to their consumers and the marketing team, the insights teams, they just sort of like feed off of the energy in the space.

00;09;48;09 - 00;10;09;08
Meagan
They spend a day with consumers. And I was like, Yeah, this is so simple, but also so impactful. Like he says, his teams talk about these like, I think it's twice a year they do them. These are ways that they do regularly in their meetings and well, it's not like at no expense. They have to bring in athletes and, you know, make it worth it, worth it for the consumers to come in.

00;10;09;09 - 00;10;19;08
Meagan
It's just like a simple and super smart way of engaging with your target audience. So I loved that point from him.

00;10;19;10 - 00;10;24;29
Jess
Yeah, Gatorade does some super cool things and Doug is such a vibe, right? I absolutely.

00;10;24;29 - 00;10;25;28
Meagan
Yeah, he's great.

00;10;26;01 - 00;10;40;09
Jess
Yeah. So, you know, the podcast really is meant to bring inspiration from people that are doing innovative things with their brands or with their businesses. And I'm curious, were there any topics that you wanted to tackle that you didn't get to?

00;10;40;12 - 00;11;18;24
Meagan
Definitely. I think the challenge with talking to people who work for large global brands and are quite senior is that understand doubly there's only so much detail that they can provide. And there's a lot of there's a lot of things that I would chat to the interviewees about in the pre-interview and they would say, you know, I can't talk about this on the podcast, but X, Y, Z sort of we're launching this or we're renovating this brand or we're running this campaign with this really cool celebrity.

00;11;18;26 - 00;11;48;22
Meagan
So, you know, selfishly, if I had my way, I think it would be really great to be able to talk about this stuff on the podcast and tell people about it. Um, I think one of the things I learned the hard way and in some ways early on was if you do want to sort of push to talk about those things, there's an incredibly lengthy process you need to go through with their respective comms team to sort of make sure that they're allowed to talk about it and that we framed everything up in the right way.

00;11;48;24 - 00;12;17;16
Meagan
So it was always a balancing act of like how in-depth we want to go and if we do go really in-depth, how much time can I allow before this interview becomes like less interesting? Like, do we have six months that we can spend sort of negotiating with the consumer three months or two months, whatever it is? So yeah, that's probably the thing I would have loved to be able to do a little bit more of, but completely understand why that's very hard for for people to do with.

00;12;17;23 - 00;12;30;16
Jess
Yeah, I know you can sometimes see it in their eyes that they want to keep talking and they want to share accurate thoughts, but they got a whole back. And so I try to go sometimes. Tell me about your last job, because there's been enough years since those launches, right?

00;12;30;21 - 00;12;31;28
Meagan
Oh, that's smart.

00;12;32;05 - 00;12;53;06
Jess
But yeah, well, I'm sure that many stories to come. And sometimes it is worth the multiple month investment, right, to get that story to be told. And so will be mindful about that too. What's one of the funnier bloopers that like didn't make it to the final episode? One of my favorite parts about hosting was there's so much stuff that happens.

00;12;53;06 - 00;12;56;05
Jess
It gets done for good reason.

00;12;56;08 - 00;13;23;02
Meagan
I mean, typically, sorry, I'm laughing because typically I'm the blooper. Like, typically I'm the one who's, you know, made a mistake or I've like, just come off like, you know, just come out of another meeting. That was really stressful. And like, I have somehow managed to get myself into a place where I'm like, missed, you know, I've I'm, I'm unable to find the questions.

00;13;23;02 - 00;13;55;07
Meagan
Like, you have to remember that when we started this, it was it was a marketing team of like two. And so I was running everything. I was running every pre-interview. I was sourcing all of the people. I was figuring out where we could record everything. So it was a little chaotic in the beginning. I honestly think everyone we've had on were such legends, like just in terms of, you know, they were so easy to talk to and so well prepared.

00;13;55;10 - 00;14;18;13
Meagan
I think the funniest stuff came from the conversations I started to have with the founders. Like Ian is one of our founders, president of Upside, and he is one of the funniest people I've ever met in my life, and he just can't help himself. Like at one point they were all so weirdly the interviews I got the most nervous for because there's four of them.

00;14;18;15 - 00;14;42;23
Meagan
So trying to manage that and also keep conversation going, but not prioritize any one person too much was really interesting. But yeah, they always would be ripping on each other at the beginning of the recording session at one point I think. Paul No, Michael said, I don't know if I should be on camera right now. Like I didn't, you know, dress up for the occasion.

00;14;42;25 - 00;15;09;15
Meagan
And Ian was like, Are you wearing your office chaps? I just couldn't stop laughing. Like we literally had to stop recording. I was laughing so hard, which was obviously a joke. But I mean, it speaks to how well they get along and how great the culture is here, that you can make ridiculous jokes like that. But yeah, that was that was pretty funny.

00;15;09;17 - 00;15;31;05
Meagan
And yeah, there was a few others. I mean, when I interviewed, I was so excited to get the interview with Styx from Liquid Death, who had done their their marketing department, but he was literally traveling like he was about to get on some sort of I think he was about to get on a flight to meet up with a celebrity who will not be named, who I think they were hoping to get as part of their campaign.

00;15;31;07 - 00;15;59;29
Meagan
So he was literally traveling while trying to record this. So the quality of the recording was and it was impossible to nail him down because he's a busy, very important guy. So I was like, you know what? Screw it. We just won't use video like I am. Definitely. I would rather be able to have this interview, be 20, 30 minutes and capture the audio of it than have no interview with this really cool guy who has a lot of great stuff to say.

00;15;59;29 - 00;16;20;21
Meagan
So yeah, that was that was pretty hilarious. And I'm, you know, our design team sorry about the editing on that one. It was that was a rough one. But yeah, no, it was it was a ride. It was really fun. But that was probably the founder episodes where probably the funniest bloopers.

00;16;20;23 - 00;16;36;22
Jess
Yeah. The humor is so inherent in that, that group and there is always discussion of fashion. I've been giving Paul like, can I talk about this? Because I'm like, Why is it always a comment about a fancy sweatshirt or ask this channel? Or it's like there's a chance that's right.

00;16;36;28 - 00;16;46;22
Meagan
They all make fun of Michael's fashion because he is like, he's very hipster. So they're always all harping on him for fun.

00;16;46;23 - 00;16;51;00
Jess
Whereas can I share some bloopers that I've had to cut in the past?

00;16;51;00 - 00;16;52;11
Meagan
Oh, my gosh. Please, dear.

00;16;52;11 - 00;17;12;04
Jess
Almost always related. What? I can't turn off my mom brain when I'm when I'm talking to people. So I'm always like, yes, that brand, you know, my daughter, X, y, z, X, Y, Z, my daughter's 14. And so sometimes I would like convey more about her life than I really should be sharing. I was like, I think, you know, my daughter has this crush on this kid.

00;17;12;04 - 00;17;34;18
Jess
And so this brand is really and then I'll be like, actually pause. We got to cut that one. Talk about that. So it's sometimes it's just funny what it has to be. But I'm and then of course a lot of ramblings on R we cannot get a word out right like I could not say the word leveraging to save my life, which is just in self-reflection.

00;17;34;18 - 00;17;39;03
Jess
What is my problem with that word? Right? You start to like, overthink y y the problem.

00;17;39;09 - 00;17;47;14
Meagan
Wait, so my problem with that word is that I constantly use it. Are you saying that you couldn't figure out how to say it or that you use it too much?

00;17;47;17 - 00;17;56;26
Jess
My my mouth would not execute the word. Oh, okay. But I'm now leveraging, leveraging. I'm doing it.

00;17;56;26 - 00;17;57;16
Meagan
Leveraging.

00;17;57;16 - 00;17;58;08
Jess
I've grown.

00;17;58;11 - 00;18;23;12
Meagan
I enjoy myself because I oh God, when I again, like two years ago when we started this, I was having to relisten to every episode to like relistening to your own voice. So you're using all of the same words and you can hear the anxiety in your voice. Was it was torture. Luckily, someone else gets the pleasure of doing that now.

00;18;23;14 - 00;18;32;28
Jess
Yeah, well, we'll get to that. But but it's a growth right? Listening to yourself and and realizing how you need to edit in real time. It's a great opportunity actually.

00;18;32;28 - 00;18;34;29
Meagan
So yeah, I definitely got better.

00;18;35;01 - 00;18;45;12
Jess
So about podcasts as a channel, as you mentioned, like a lot of companies have podcasts nowadays. In your view, what B-to-B businesses should consider doing a podcast?

00;18;45;14 - 00;19;18;23
Meagan
I think that's no B2B business should get into the podcast game if they're expecting to have some sort of immediate return on investment. It just that won't happen. I think partly just because it takes time to build momentum, but also because frankly the podcast that we started is not the podcast that we ended up with. You really need to figure out what your niche is and you know what people enjoy.

00;19;18;23 - 00;19;47;26
Meagan
So being able to track, you know, which episodes are actually being listened to or who's coming back to those episodes and listening, I think that's when you start, that's when the magic happens. That's when like you, you start to understand what exactly your podcast needs to be about and which angles you need to take with it. So if you believe in, you know, the power of building your brand and you know the long tail of all of this, then I definitely think it's worth considering.

00;19;47;26 - 00;20;14;19
Meagan
But I would also say that it is just one more channel, right? Like it's it's not going to be the be all and end all of your marketing strategy. Yeah. So by no means is our only sort of content route. The podcast. I also I guess semi-related to your question, I think it's really important to figure out if you have the right resources to do something like this.

00;20;14;21 - 00;20;38;27
Meagan
I'm the type of person that's like, if I work hard enough at it, I will just be able to get it done. Love, you know, looking, looking back on it, it was a pretty big undertaking for like one man or one woman team, you know, to put together. And I think that there was so much more we could have done with the podcast if I had maybe just waited a little bit.

00;20;38;27 - 00;20;59;17
Meagan
So I totally get why I did it when I did it, because I really wanted to understand our customers and understand the space a bit more generally. But I think that's how I waited a little bit and had a bit more of a team around me that could repurpose the podcast content. It would have had that much more of an impact sooner now.

00;20;59;20 - 00;21;03;03
Meagan
So yeah, I think those are those are my $0.02.

00;21;03;04 - 00;21;06;16
Jess
Yeah. And how do you measure ROI for something like a podcast?

00;21;06;18 - 00;21;35;00
Meagan
Most basic answer to that question is that we use So I follow someone named Chris Walker. He's created an agency called Refine Labs, and it's not, you know, brand new idea, but a great idea. So on any of our forms for the Dig or Upsiide websites, we actually ask people where they find out about us. It's an open text field so we can track how much people are remembering the podcast.

00;21;35;03 - 00;22;02;03
Meagan
So by no means like, I mean, you've probably input one of those fields yourself. By no means is it the only channel that they know about us from, but if it's the one that stuck in their brain that we're doing something right? Yeah. So we've had several sort of good inbound leads over the past 6 to 8 months that have said, Oh, I listened to your podcast with, you know, insert Doug Healy or Ed Call Center or whoever it was.

00;22;02;06 - 00;22;33;24
Meagan
So I think that's really great. We've also integrated our HubSpot instance with the different sort of podcast listening platforms. So we can see, for instance, when someone visits Spotify and then comes to our website or visits Apple Music and comes to our website. So that's really great. Just because it gives us a better sense of are people interested enough in our brand based on the episode they're listening to that they want to come to our website and check us.

00;22;33;24 - 00;22;34;28
Jess
Out now.

00;22;35;00 - 00;23;01;19
Meagan
And then. I think finally and again, measurement is tricky with the podcast. You know, you don't know everything about who who's listening. It's really hard to track how many people specifically are coming back again and again. But we've seen an increase in website sessions, social sessions. Engagement I think is huge on LinkedIn in terms of like the clips that we share from the podcast.

00;23;01;21 - 00;23;08;06
Meagan
So there's so many knock on effects that we are sort of attributing to the podcast engagement.

00;23;08;08 - 00;23;25;11
Jess
Definitely. And you know, something you said there though is really important because we our hope, of course, is that people listen to the podcast and they learn something helpful and interesting to them, but also that they want to learn more about Dig. However, yeah, podcast is not a commercial for Digg. And why is that important?

00;23;25;13 - 00;23;58;24
Meagan
No, because it's supposed to be beneficial to the listener. Obviously we think Digg would be beneficial to all of the people that were, you know, that are listening to the podcast because we, we love the company that we work for, but we it's a brand channel. It's not like an acquisition channel. So at the end of the day, if what we're able to do is build some affinity for our brand within the space of, you know, great innovation research, that's the job that the podcast is meant to do.

00;23;58;27 - 00;24;07;25
Meagan
So all we can do is deliver great listener, great, great interviews and great content and hope that that has a trickle down effect. Yeah.

00;24;07;28 - 00;24;30;11
Jess
No, it's important. And I find it the message. Sometimes we have to keep delivering internally when people do want it to be how, how is this actually converting to, to acquisition? It's like, no, no, this is something that is part of the broader brand effort and being part of a thoughtful industry conversation. So yeah, so I'm I'm, I'm with you there.

00;24;30;14 - 00;24;35;21
Jess
So let's talk about season two. How are we shifting a little bit as we go into season two?

00;24;35;24 - 00;24;42;22
Meagan
Yeah, so season two is very, very exciting. So obviously just you've joined the team. It's happened a couple of months. I don't even know.

00;24;42;22 - 00;24;44;01
Jess
How crazy feels.

00;24;44;01 - 00;25;05;22
Meagan
Like a longer. Yeah, but you've got some great insights about, you know, podcasts that you love listening to, you know, different things that you've learned from actually listening to season one. And actually that element of like what I kind of wish we could have done more of, I think is something that we really want to bring into season two.

00;25;05;22 - 00;25;31;13
Meagan
So this idea of being able to tell tell stories and really make it even more conversational, I think is something that is really important. We do want to tell we keep using this, but the story behind the story. So like not just tell us the story of how you launched X brand or X campaign, but actually like what might have gone wrong or what were the hurdles that you kind of came up against?

00;25;31;16 - 00;25;58;19
Meagan
What are the things that other listeners can learn about what you yourself went through when you were running this project? Um, I think the other thing is that we've learned a lot more about ourselves from a brand perspective or a company perspective. We've grown a lot. I think when I started this podcast, we had 90 employees and now we're like, you know, verging on to 50.

00;25;58;22 - 00;26;20;06
Meagan
So we've learned a lot. We've grown a lot, we've built a lot internally, and we've got a really strong view on sort of where the research and analytics space is heading. And we want to make sure that we are sort of not again, selling ourselves off the podcast for sort of using that understanding to drive some interesting conversation within the podcast.

00;26;20;06 - 00;26;27;12
Meagan
So it's a really nice time to sort of take stock of what we did and build from it into season two.

00;26;27;14 - 00;26;32;04
Jess
So who do you hope listens to our podcast and what do we hope that they take away?

00;26;32;06 - 00;27;10;06
Meagan
I hope everyone listens to it. I don't know. I hope that I hope that anyone who cares about brand, anyone who cares about like brand growth, product growth, cool breakthrough innovations, anyone who who cares about the space of growing businesses and brands should find this podcast very interesting. I think previously we were super, super focused on the research audience, and while that is definitely going to make up a core component of who we invite on to the podcast, we also want to be aware of the fact that, like research isn't doesn't exist inside of a bubble.

00;27;10;06 - 00;27;33;23
Meagan
It's a part of like a much broader go to market effort, much broader product innovation or service innovation effort. So we definitely want to capture that. And then I think my favorite podcast that I listen to as someone who works in B2B marketing are the ones where I walk away being thinking to myself, Wow, I can't even believe that I got that information for free.

00;27;33;25 - 00;27;58;21
Meagan
Like, I feel so inspired to do something differently for my team or to approach something I've been struggling with a lot in a different way. And so I'm hoping that people walk away from our new podcasts feeling like they can do that. And I think a lot of that has to do with the way that we tailor our questions in the way that the conversation ends up rolling out.

00;27;58;21 - 00;28;20;03
Meagan
But I want people to feel like they're almost listening to someone have a semi vulnerable conversation about what it is that's required to sort of get something done and how they can sort of feel comfortable taking chances in the way that the the interviewees have done within their sort of respective roles. Yeah.

00;28;20;05 - 00;28;40;21
Jess
I love that authenticity. That vulnerability. That's the stuff you remember, right? That's the stuff that you actually do put away in your brain. So I too hope that our listeners get that experience and get that benefit moving forward. So speaking of season two, I'm going to kind of preempt some of the rapid fire questions that we're going to put in to season two.

00;28;40;21 - 00;28;44;18
Jess
Are you ready for this? I'm going to put you on the spot.

00;28;44;21 - 00;28;45;22
Meagan
Hit me. I'm ready.

00;28;45;22 - 00;28;50;28
Jess
Okay. Okay. So what is the biggest screw up you've ever had at work? And I mean any job?

00;28;51;04 - 00;29;22;12
Meagan
Yeah, this one was super easy for me to come up with, so I. I worked in hospitality for a long, long time, all through high school and university, and I worked at Boston Pizza. Shout out to Boston Pizza, White Rock. You see, I was a server and I was running food for someone else's table. And I was super, super flustered.

00;29;22;12 - 00;29;45;05
Meagan
I had like, a million other things as you do when you work in the service industry, you're like trying to manage so many different things in your brain. And I went up to so thinking, thinking, thinking I had two two pizzas in one hand and another in my other hand. I can see and I go up to this, I go up to this table and I lean over the table.

00;29;45;12 - 00;30;08;08
Meagan
These are pretty big pizzas. I lean over the table to drop off one of the pizzas to someone sort of to the far right and the pizza that's on my right arm just falls into the lap of like a four year old child. So this is like a very hot pizza, like fresh out of the oven. And luckily, the little boy was completely fine.

00;30;08;08 - 00;30;27;10
Meagan
He was wearing pants. We managed to get it on. Were there was any you know, anything horrible happened. But I've never been more mortified in my life because, first of all, there's nothing I can do. Like, it's not like I can be like, let me wipe that offer you. Like, that's ridiculous. That's so weird. And it's not even my table.

00;30;27;13 - 00;30;38;11
Meagan
So I'm getting, like, death stares from another server who's just like, I cannot believe that you've done this to me. Like, how am I supposed to how my sister.

00;30;38;13 - 00;30;40;19
Jess
How are we going to bounce back?

00;30;40;21 - 00;30;49;02
Meagan
So, yeah, that was that was embarrassing. It was real embarrassing. But obviously I've lived to tell the tale. So you're still.

00;30;49;02 - 00;30;57;28
Jess
Here? You're still here. And it haunts your dreams for. So what's the last product you bought on impulse?

00;30;58;01 - 00;31;25;12
Meagan
I have a huge Instagram shopping issue. Yeah, I bought a really overpriced, sparkly purple bathing suit from Oh, my God, I don't even know the brand. This is how bad it is. I saw a picture and I was like, Oh, this is so cool. I must have this. To be fair, I love it. But it was like $100 for a sparkly purple bathing suit and I'm 34 years old, so.

00;31;25;15 - 00;31;50;06
Jess
I don't think age has to do with that decision. I think that you can it can feel great loss decisions are okay and they're an accepted fact in our our world and economy. So we believe that previously and maybe similarly if you just talked about your price context for that bathing suit, but what's kind of like the category or the brand or a product that you could rationalize any price point for?

00;31;50;08 - 00;32;13;11
Meagan
So I it's a very boring answer. I was trying to come up with something a little less obvious, but Apple like I don't even I they have me in a choke hold. I don't even anything that they bring out. I'm like, I must have it. I will not take a windows computer. I just won't like fun fact h.r.

00;32;13;11 - 00;32;35;21
Meagan
And i went back and forth when i was joining initially and i was like, it must be imac and we're research company. Most people don't have macs, but yeah, I will. I will do mental gymnastics to make it worth me. Getting the new iPhone or the newest AirPods or whatever it is. Yeah, I think that's probably my answer.

00;32;35;26 - 00;32;48;19
Jess
I think that's fair. And I think that you're in a a club of many people around the world. And, you know, we know that brands have distinct personalities. So what's a brand that you would date Slash Mary and why?

00;32;48;22 - 00;33;15;20
Meagan
I mean, I mentioned them before, but Oatly, I think would be so fun today. I don't know if they're marriage material, but but they'd be like so fun and witty. The banter would be on point. I think they'd probably take me to some really cool dive bars. Yeah, I think it would be oh, it would be really fun.

00;33;15;22 - 00;33;41;04
Meagan
In terms of marriage, I, I saw I saw this thing recently about Nike and my tech talk knows me well because it was a Seth Godin sort of interview where he was talking about how everyone would know what the hotel would look like if Nike create like if if Nike decided to create a hotel, everyone kind of knows what that experience would look like.

00;33;41;06 - 00;34;06;15
Meagan
And I was in love with that. I think it's completely true. Whereas like, you could kind of interchange a marriott for a Hyatt, for, you know, insert other hotel brand here. So yeah, I think Nike would be like a nice sort of like sturdy been around for a while, you know what you're getting. So yeah I think Nike for for marriage material.

00;34;06;15 - 00;34;09;26
Jess
Yeah I don't think Nike would have a midlife crisis I think Nike is.

00;34;10;02 - 00;34;10;19
Meagan
I don't think so.

00;34;10;19 - 00;34;19;04
Jess
Either. They are who they are and they're I love that. That's an interesting reflection. Then finally, what keeps you inspired at work?

00;34;19;07 - 00;34;46;16
Meagan
I definitely think it's my team, so I was incredibly lucky when I joined Stag. I was the first sort of marketing director to join and I've been able to build up my team from scratch and they're just all really, really lovely, intelligent, creative people. So I think every day being able to come to work and work with those, those people are that's my favorite part.

00;34;46;18 - 00;35;09;03
Meagan
And then honestly, it's very on the nose. But I love I love a podcast. I'm like a big morning walk person. So I'll put on five, I'll put on the Refine Loves Growth podcast, I'll put on like how I built this. And yeah, I think it just gives you like a nice different perspective give on your own day to day.

00;35;09;06 - 00;35;10;25
Meagan
So yeah, yeah, I'm a big podcast girl.

00;35;10;27 - 00;35;31;19
Jess
Well I love that and it's a great way to start your day. And that is what we hope will be the case for Digg in continuing to be that source for our listeners. So I really appreciate you giving me your, your insight and your input. Megan So any kind of final thoughts and parting words as host of Dig In?

00;35;31;22 - 00;35;53;13
Meagan
I'm I'm just really excited for season two. I mean, I am really excited for you to be the voice for season two. I think I'm going to learn a lot from what you've already been able to do from a podcasting perspective and I'm also just so happy that, you know, you've joined the team and you understand the value of this type of content.

00;35;53;13 - 00;36;01;00
Meagan
So I'm really looking forward to what you can bring to it. And yeah, excited to see what's to come.

00;36;01;01 - 00;36;22;10
Jess
Yeah, I'm super excited too. And your team is amazing. Beyond talented and I can't believe how much they accomplished being just a handful of human beings out of work that you guys do is really, really impressive. So very much look forward to continuing the great work that the team has done. And as you mentioned, we're we're going to be focusing on ten all things innovation, right.

00;36;22;10 - 00;36;46;04
Jess
Bringing our expertise and our passion for that. So we look forward to interviewing brand insights, innovation leaders to hear the story behind the story about exciting launches and marketing ideas and campaigns. So we really do hope the dig in can be that that inspiration to people that care about brand so very much. Looking forward to season two and thank you, Megan letting me pick your brain today.

00;36;46;04 - 00;36;48;04
Jess
I learned a lot.

00;36;48;07 - 00;37;00;15
Meagan
Thanks so much, Josh. I'll talk to you soon. Thanks for tuning in this week. Find us on LinkedIn at Dig Insights. And don't forget to hit. Subscribe for a weekly dose of fresh content.