Displaying episodes 31 - 60 of 101 in total
71. How Empathy Can Lead to Increased Impact
This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights. Febronia has spent 20 years w...
70. Why Restech Needs Humans Too
#ResTech continues to create new opportunities for market researchers. But, it’s way more useful if it's paired with human expertise and guidance. Patrick Lambert know...
69. Dig's Founders on How to Tell Data Led Stories
Gone are the days when researchers could compile all of their recommendations and findings into a single report and call that success. Expectations have changed, and u...
68. Building an Insights Function from Scratch
All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it ...
67. Building a Global Insights Function
This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran...
66. Dig's Founders on The Next Generation of Researchers
The Dig In episodes with Paul, Dom, Michael, and Ian are the ones everyone seems to like best. So we’ll be bringing them onto the podcast each month to chat about wher...
65. Practical Brand Strategy - What Really Makes a Difference?
It makes sense that part of what Sarah Robb loves about brand strategy is the research that underpins it; she’s a real research geek at heart (which we appreciate, of ...
64. What AI Has To Do with Empathy
Qual research has, in years gone by, been viewed as sort of challenging to quantify. But today’s Dig In guest is chipping away at this type of historical stigma. Jared...
63. How to be Fearless in Your Marketing
Kevin Lynch, Creative Director at Oatly, discusses what it means to be consistently inconsistent, how to be fearless as a brand, why it’s better to treat people with i...
62. How Conversational AI will Affect Market Research
Kathy Cheng, founder and CEO of Nexxt Intelligence, discusses what is conversational AI and what it means in the context of market research, why you probably can't get...
61. The Fundamentals of Brand Strategy
Susan Gillmeister, SVP of Planning at Havas, gives a masterclass on how to build your brand strategy. Tune in to learn why you need to keep up to date with popular cul...
60. The Future of Qualitative Research
In this episode, our qualitative experts debate the future of qual by comparing in-person and virtual qual, looking at some amazing examples of how technology has enab...
59. The Future of Crypto
On December 7, 2022, Benzinga is hosting the Future of Crypto Conference. Luke Jacobi, Director of Operations at Benzinga, joined the podcast to talk about the upcomin...
58. How to Maximize your Marketing ROI with Marketing Mix Modeling
Hilary Borndahl, Founder & Chief Executive Officer at Miix Analytics, joined the podcast to discuss Marketing Mix Modeling (MMM), differences between B2B and B2C attri...
57. How Beringer Capital and Dig Insights Plan to Work Together
Gil Ozir, a Managing Partner at Beringer Capital, joined the pod to discuss What private equity actually is, why private equity has been active in the insights space,...
56. How to Build a Brand with Cult Status
Stix (a.k.a. Stephen Nilsen) is the Vice President of Cult Indoctrination for one of the most interesting brands, Liquid Death. Stix and Liquid Death aren’t afraid to ...
55. Why Constraint Breeds Creativity
Innovation can be challenging. But our guest this week, Fiona Stevenson (co-founder of The Idea Suite), uses a creative problem-solving framework to help you define th...
54. How You Can Use Artificial Intelligence in Market Research
Besides being an EVP of Advanced Analytics at Dig, Joel Anderson is also our true in-house AI expert. In today’s episode, Joel discusses everything AI and why he loves...
53. Building an International Business
Anne Brown, founder of Gazelle Global, leads an entirely remote-first team, all based in the US, to help the research community connect with people all over the world....
52. How to Choose the Right Research Providers for 2023
Mike Stevens, Founder and Editor of Insights Platforms, discusses what’s happening in the research space, how to select a research platform, what a good agency partner...
51. Nudging Veganism into the Mainstream
Alice Benedetto is the founder of Raw Rev, a plant-based protein bar company that strives to make a difference for consumers and the planet, one bar at a time. In this...
50. What it Means to be Empathetic as a Business Leader (featuring Rob Volpe, CEO of Ignite 360, empathy activist, and author of Tell Me More About That)
Rob Volpe is CEO of Ignite 360, an empathy activist, and author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. In this episode, he ...
49. How Wild Orchard is Disrupting the Tea Market (featuring Michael D. Ham, Co-Founder & President of Wild Orchard)
Michael D. Ham, Co-founder and President of Wild Orchard, discusses how working in tech helped him in the CPG space, and how Wild Orchard is attempting to redefine the...
48. Cattie Khoury - Founder of Toodaloo on Saving the Planet with Trail Mix
Cattie Khoury, the founder of Toodaloo, talks about healing the body and planet through regenerative agriculture, working with the right agency to perfect your new bra...
47. Fernando Arendar, Founder @ Nitid Studio, Debunks Packaging Design Myths & Unpacks Neuropackaging
Fernando Arendar from Nitid Studio talks about his passion for branding and packaging, his love for the US market & consumers, neuropackaging and most popular packagin...
46. Tyler Phillips @ Hummii Snacks on Blending New & Nostalgic Marketing to Build a Snack Ecosystem
Tyler Phillips, founder of Hummii Snacks, discusses blending nostalgia with new marketing tactics, his transition from accounting to becoming a founder of a plant-base...
45. Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights
Lisa Virgini, Senior Manager Consumer Insights at Mondelēz International, discusses the power of leveraging experts, why there is no turnkey solution, and her journey ...
44. Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader
Sylvie Pelletier, Leadership development consultant and coach, discusses what makes a great leader, what an organization’s culture really means, and how many companies...
43. Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey
Erin Cohen, Director, Consumer Insights at Tim Hortons, discusses the back-to-basics approach she’s spearheading at Tim Hortons, how consumers’ routines changed becaus...
42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research
Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of fou...