Displaying 31 - 60 of 111 in total
81. What can brands do to navigate consumer distraction?
What can brands do to navigate consumer distraction?Taking a different path on this week’s #DigIn episode, we’re bringing you all of the insights from our Second Scree...
80. How AI is Impacting Marketing Research
“Do you feel like we have gotten to a place where the Chatbot can ask questions in the right way in the right context?” The answer is yes.In this week’s episode, Meaga...
79. How to go Beyond Category
“Why is there a desire to reframe business growth?”This week Nick Graham, Global Head of Insight of Mondelez, joins guest host Michael Edwards, Co-Founder and Chief Gr...
78. How to Build a Successful D2C Brand
"In an increasingly crowded space, how do you build successful D2C brand?"In this weeks episode of Dig In Meagan is joined by Kyle Widrick, CEO, Win Brands Group to ta...
77. How to Make PR Fun
"How can we reinvent old school PR so that it is both fun and effective?"Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette...
76. How to Build Customer Loyalty
"How can you build customer loyalty?"Lia Grimberg, Principal and Consultant at Radicle Loyalty and Marcie Connan, EVP at Dig Insights, join Meagan this week to talk ab...
75. How to See the Future
"How can you predict what the next hot topic will be with the data that is available to you today?"Joanna Lepore, Global Foresight Director at McDonald's and host of L...
74. How to Localize a Global Brand
"How do you make a global brand work in hyper localized markets?" Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the fo...
73. Dig's Founders on The DIY vs Custom Research Debate
“How do I make sure that the insights I need are what I end up with at the end of a project?” We’ve been getting this question since the business started, so we turned...
72. How to Craft a Sales Story that Retailers Will Love
To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”. Ella Jackson is ...
71. How Empathy Can Lead to Increased Impact
This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights. Febronia has spent 20 years w...
70. Why Restech Needs Humans Too
#ResTech continues to create new opportunities for market researchers. But, it’s way more useful if it's paired with human expertise and guidance. Patrick Lambert know...
69. Dig's Founders on How to Tell Data Led Stories
Gone are the days when researchers could compile all of their recommendations and findings into a single report and call that success. Expectations have changed, and u...
68. Building an Insights Function from Scratch
All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it ...
67. Building a Global Insights Function
This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran...
66. Dig's Founders on The Next Generation of Researchers
The Dig In episodes with Paul, Dom, Michael, and Ian are the ones everyone seems to like best. So we’ll be bringing them onto the podcast each month to chat about wher...
65. Practical Brand Strategy - What Really Makes a Difference?
It makes sense that part of what Sarah Robb loves about brand strategy is the research that underpins it; she’s a real research geek at heart (which we appreciate, of ...
64. What AI Has To Do with Empathy
Qual research has, in years gone by, been viewed as sort of challenging to quantify. But today’s Dig In guest is chipping away at this type of historical stigma. Jared...
63. How to be Fearless in Your Marketing
Kevin Lynch, Creative Director at Oatly, discusses what it means to be consistently inconsistent, how to be fearless as a brand, why it’s better to treat people with i...
62. How Conversational AI will Affect Market Research
Kathy Cheng, founder and CEO of Nexxt Intelligence, discusses what is conversational AI and what it means in the context of market research, why you probably can't get...
61. The Fundamentals of Brand Strategy
Susan Gillmeister, SVP of Planning at Havas, gives a masterclass on how to build your brand strategy. Tune in to learn why you need to keep up to date with popular cul...
60. The Future of Qualitative Research
In this episode, our qualitative experts debate the future of qual by comparing in-person and virtual qual, looking at some amazing examples of how technology has enab...
59. The Future of Crypto
On December 7, 2022, Benzinga is hosting the Future of Crypto Conference. Luke Jacobi, Director of Operations at Benzinga, joined the podcast to talk about the upcomin...
58. How to Maximize your Marketing ROI with Marketing Mix Modeling
Hilary Borndahl, Founder & Chief Executive Officer at Miix Analytics, joined the podcast to discuss Marketing Mix Modeling (MMM), differences between B2B and B2C attri...
57. How Beringer Capital and Dig Insights Plan to Work Together
Gil Ozir, a Managing Partner at Beringer Capital, joined the pod to discuss What private equity actually is, why private equity has been active in the insights space,...
56. How to Build a Brand with Cult Status
Stix (a.k.a. Stephen Nilsen) is the Vice President of Cult Indoctrination for one of the most interesting brands, Liquid Death. Stix and Liquid Death aren’t afraid to ...
55. Why Constraint Breeds Creativity
Innovation can be challenging. But our guest this week, Fiona Stevenson (co-founder of The Idea Suite), uses a creative problem-solving framework to help you define th...
54. How You Can Use Artificial Intelligence in Market Research
Besides being an EVP of Advanced Analytics at Dig, Joel Anderson is also our true in-house AI expert. In today’s episode, Joel discusses everything AI and why he loves...
53. Building an International Business
Anne Brown, founder of Gazelle Global, leads an entirely remote-first team, all based in the US, to help the research community connect with people all over the world....
52. How to Choose the Right Research Providers for 2023
Mike Stevens, Founder and Editor of Insights Platforms, discusses what’s happening in the research space, how to select a research platform, what a good agency partner...