Displaying episodes 61 - 90 of 102 in total
42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research
Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of fou...
41. Marcie Connan @ Dig Insights on How Inflation Impacts Your Consumers
Marcie Connan, Executive Vice President at Dig Insights, led a study to find out the ins and outs of how inflation is actually impacting consumers. Ian sat down with M...
40. Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, is an industry legend. Meagan sat down with Marat to discuss how Kraft Heinz is “wal...
39. Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research
Dig Insights’ founders Paul Gaudette (CEO, Dig Insights), Michael Edwards (Chief Growth Officer), Ian Ash (President, Upsiide), and Dominic Atkinson (President, Dig In...
38. Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design
Richard Ng is probably one of the smartest guys we know, who also happens to be an expert in marketing, PR and market research. As a Marketing Director at Advanced GG,...
37. Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success
We’ve brought Ed, Category & Business Insights Manager @ Olipop, back on the pod this week. Last time we covered hot topics for a growing CPG business like flavor inno...
36. Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams
We’re so excited to share this week’s episode of Dig In where we chat to Paul Teshima, the Chief Client Experience Officer at Wealthsimple. In his role, Paul leads the...
35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends
Will works in conversion rate optimization (CRO) for some well-known DTC brands, and having him on the podcast this week was fascinating. If you’ve ever wondered how y...
34. Ruth at Simply Roasted on the ‘Better for You’ Category, Leading with Taste, and Crisps
This week, Meagan got chatting to Ruth Fittock, the Marketing Director at Simply Roasted Crisps. Ruth joined Simply Roasted after a decade in crisps/chips marketing at...
33. Adam Jacobs on Macro-economic Trends in Canada, Reimagining the Office, and Innovation
In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he kno...
32. Adam Faulkner on The Power of Sonic Branding, Jingle Comebacks & Entrepreneurship
Adam Faulkner is a pretty interesting guy; whether it’s his background as a creative at agencies, his biketrip from London to Tokyo, or the seemingly endless catalogue...
31. Hilton Barbour on Empathy in Remote Working, Aligning Strategy & Corporate Culture, and The Great Resignation
Hilton Barbour, seasoned marketer and perhaps the most eloquent guy we’ve ever spoken to, is back for our first episode of Dig In in 2022. This 30-minute episode is a ...
30. Ajit Ghuman on Pricing Strategy, the GBB Model & Free Trials30.
Ajit Ghuman is the author of bestselling book, Price to Scale, and currently leads Product Marketing at Narvar. We brought him on to pick his brain on how technology c...
29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses
We chat to Sam Prochazka, Founder of goodmorning.com, about what it's like to run a DTC mattress company, how he approaches understanding his customer personas, goodmo...
28. Eric @ Interac on Blurred Lines in Payments
We invited one of our briliant clients Eric Chue, Director of Research & Industry Insights at Interac, onto the podcast this week to learn about it all. We chat change...
27. Founder's Spotlight: Anie @ The Unscented Company
This episode of Dig In is a beauty. Anie Rouleau's founder's story is particularly compelling because she knew what her mission was before she knew how she'd make it h...
26. Founder's Spotlight: Mark @ Peak
In this week's Founder's Spotlight, Ian sat down with Mark Baltazar, the Co-Founder of Peak MultiFamily Investments. Mark will speak about the opportunity he couldn't ...
25. Adam Coffey Debunks Common Myths of Private Equity
Adam is a President and CEO, board member, best-selling author, and Forbes Business Council member. Through his experience executing a buy-and-build strategy, he has b...
24. Founder's Spotlight: Marnie @ Thigh Society
We love to spotlight customer-obsessed founders doing something different in their industry. In this month's Founder's Spotlight, Meagan sat down with Marnie this week...
23. Risa @ Tyson Foods on Why Researchers Should Be Strategists
Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. She's spent the last couple of decades developing a deep understanding of consumer ...
22. Founder's Spotlight: John @ Civil Pours
John, Co-Founder of Civil Pours, is back again to update us on his entrepreneurial journey. Tune in to learn how he's leveraging Upsiide to build a strong business cas...
21. Clodagh @ Coca-Cola on Creativity in Innovation Research
Clodagh has spent 23 years at Coca-Cola working in innovation and research in the USA, South Africa, and Japan (to name a few places!). Tune in to this discussion to l...
20. Mike @ InsightPlatforms on Industry News & Acquisitions
Our CEO Paul sits down with Mike Stevens, Founder of InsightPlatforms, to chat about what's going at Ipsos right now (did you read the press release?), Pepsi's creatio...
19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022
Walid Benchama, Global Director of Shopper & Channel Insights, sits down with Marcie Connan, EVP at Dig, to chat all things human insight. Tune in this week to learn w...
18. Ron Tite @ Church+State on Building a Better Creative Agency
Ian sits down with Ron Tite, Founder of Church+State, to have an honest conversation about the challenges and blessings of being an agency founder.
17. Founder's Spotlight: Joe @ Data Gives Back
Joe chats to our Marketing Director, Meagan, about how he's leveraged his 2-decades of experience in CPG research to build his own coaching business. You'll learn how ...
16. Liza @ Retail Strategy Group on Authentic, Sustainable Supply Chain
This week we've brought Liza Amlani in, Founder at Retail Strategy Group, to chat all things sustainability in retail fashion. Liza has two decades of experience in re...
15. Tom Johnson @ Dynata on How to Collect High Quality First Party Data
We've got another industry news episode this week. Our CEO Paul chats to Tom, EVP & Managing Director Americas @ Dynata. The two cover all things high quality research...
14. Ed @ Olipop on Using Data to Pioneer the Functional Pop Category
This week we're joined by Ed, Category & Business Insights Manager @ Olipop, about what it's like to work at a fast-growing brand that's pioneering a brand new categor...
13. Hilton @ Kognitiv on How to Manage Culture Through Crisis
A truly relevant throwback from 2020. Hilton Barbour, Vice President of Marketing @ Kognitiv, chats to Ian about how to keep employees happy and motivated during a tim...