Hilton Barbour, seasoned marketer and perhaps the most eloquent guy we’ve ever spoken to, is back for our first episode of Dig In in 2022. This 30-minute episode is a transparent and honest look at what positive corporate culture should mean for today’s workforce. Tune in to hear Hilton and Ian discuss:

- How to show genuine empathy to employees in our new working reality
- How to turn what used to be implicit to your organization (because we were all together) into explicit decisions and actions
- Why it’s important to recognize that workplace culture means something different for introverts versus extroverts
- Why a lot of positive company culture comes down to trust, and how you can build that trust remotely
- The importance of aligning business strategy to your company culture
- How the rhetoric that leadership uses around remote working breaks employee trust
- The silver lining of Covid’s impact on businesses
- The importance of purpose and vision when it comes to building positive company cultures