51. Nudging Veganism into the Mainstream

Alice Benedetto is the founder of Raw Rev, a plant-based protein bar company that strives to make a difference for consumers and the planet, one bar at a time. In this episode, Alice discusses how she validated the concept and decided to scale the business, Raw Rev’s approach to product innovation, and how to set up distribution.
“Don't think way too big. Just start small.”

This week’s guest started her career as a nurse before transitioning to full-time entrepreneur. Alice Benedetto is the founder of Raw Rev, a plant-based protein bar company that strives to make a difference for consumers and the planet, one bar at a time.

In this episode, Alice discusses her journey into healthy eating and transitioning from nurse to entrepreneur, how she approaches choosing new flavors, and why it’s important to keep asking questions.

Tune in to learn more about:
• How she validated the concept and decided to scale the business
• Raw Rev’s approach to product innovation
• Setting up distribution
• Alice’s advice for upcoming/new entrepreneurs

Thanks a ton to Alice for taking the time to speak with us this week. 

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