"How can we reinvent old school PR so that it is both fun and effective?"

Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette, CEO of Dig Insights, to bust some myths about PR, talk creativity, and discuss what makes a campaign effective.

In this episode we cover:
- How brands are stretching marketing dollars with launch events
- How to know if a creative campaign will be effective
- How PR is so much more than a press release

----------

Subscribe to our podcast on your favourite platforms:
Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.
Enjoying our podcast? Leave us a review!
Connect with us here:
 
Dig Insights